Matthew McConaughey's Sexy New Dolce & Gabbana Fragrance Ad Campaign

by Kelly Bryant (Subscribe to Kelly Bryant's posts)
Posted Sep 1st 2010 at 12:50PM

Matthew McConaughey oozes sex appeal in Dolce & Gabbana's The One Gentleman fragrance ad. Courtesy of Dolce & Gabbana

Matthew McConaughey sure does clean up nice.

The Texas native with a penchant for going shirtless just about everywhere, trades in his laid-back style for a more refined look in the new fragrance ad campaign for Dolce & Gabbana's The One Gentleman, the follow-up fragrance to their The One for Men.

In the ads, which will begin surfacing in magazines this October, McConaughey is outfitted in a tuxedo looking positively polished and charming. His well-groomed look evokes the spirit of the fragrance, whose target consumer is described by designers Domenico Dolce and Stefano Gabbana as: "He is worldly, successful, impeccable but he also boasts something else such as an innate elegance that distinguishes him from the rest. Men would love to be him, women to be his..."

Famed director Jean Baptiste Mondino shot the campaign, which is reminiscent of Federico Fellini's "8 ½" dream, atmosphere and characters, giving the advertising a retro feel.

"A gentleman has respect for himself, that is the basis of his respect and consideration for others," says McConaughey. "He has a strength and grace that translates into how he moves, how he makes a decision, or even how he holds himself still and says nothing at all."

Swoon.

The One Gentleman contains top notes of pepper and grapefruit; heart notes of lavender, fennel and cardamom; and base notes of patchouli and vanilla. So even if the man in your life seems to lack the nobility of a gentleman, at least he can smell like one.

Dolce & Gabbana The One Gentleman product range includes an Eau de Toilette ($42, 30ml), After Shave Lotion ($48, 100ml) and Shower Gel ($32, 200ml) and will be available beginning October 2010 at select department and specialty stores.

In other celebrity beauty news, check out the roguishly dark and exquisitely glossed lips Scarlett Johansson wears in Dolce & Gabbana The Makeup's Fall 2010 advertising campaign.

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Filed under: Fragrance, Beauty, News, Celebrity Beauty
Tags: ad campaigns, Dolce and Gabbana, Dolce and Gabbana fragrance, Dolce and Gabbana The One Gentleman, Domenico Dolce, fragrance, Jean Baptiste Mondino, Matthew McConaughey, mens fragrance, Stefano Gabbana

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READER COMMENTS

(42)Add A Comment

Cee Cee, 9-04-2010, 2:21PM

Yes, he does look sexy. Ah,,come on...McConaughey is one guy who can wear a thong, all the while splashing on some Dolce & Gabbana !!

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The truth, 9-04-2010, 9:12PM

Everyone thinks all they have to do is sell perfume and clothes at a premium, duping us into bankrolling their meaningless existence. To them it’s the difference of having the option to buy the 50 or the 100 foot yacht.
Show me someone promoting business in agriculture, healthcare, or any other field that truly helps improve mankind. Then I might just care, buy and support their products. People are starving, losing their jobs, housing, etc. Shove your perfume up your butt.

CINDI, 9-04-2010, 2:23PM

He look's kind of plasic, and the way things are in this country, his stuff is on the high end..

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Kat, 9-04-2010, 2:31PM

They photoshoped that ad and he is too skinny in it.

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lara, 9-04-2010, 2:58PM

I agree! That was my first thought...he's a lot beefier and rugged...this looks wierd!

danielle, 9-04-2010, 4:49PM

I agree he either needs to talk to the editor or gain some weight!

Lori, 9-04-2010, 10:39PM

I agree! It's his likeness, but I don't think this picture is entirely the real Matthew.

Chatty, 9-04-2010, 2:41PM

I really think that George Clooney would have been a better choice for this particular ad. He really looks like a gentleman with the white sides and all..
I personally do not find Matt attractive at all course I live in So. Florida and there are many really good looking men here.
He does not look manly enough for me but then neither does Tom Cruise and many others... Thank you for reading my comment.

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wincal, 9-04-2010, 8:09PM

Matthew looks so retouched and weird. He looks like he had Michael Douglas type of plastic surgery (hope chemo goes well for Michael). I don't know what it is about Matthew but he never looks clean to me. I also am disappointed with his acting lately. He keeps making that stupid semi shocked look face as he did repeatedly in Ghosts of Girlfriends past (not a very good movie). Compare that acting to some of his past roles like in Contact - big difference.

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Lori, 9-04-2010, 10:39PM

I think his acting in The Devil's Advocate with Pacino was his best.

Lori, 9-04-2010, 10:40PM

And let's not forget "We Are Marshall." Also one of his better films.

Lori, 9-04-2010, 10:46PM

I'm wrong about The Devil's Advocate. It was A Time to Kill with Sandra Bullock.

Lita, 9-04-2010, 3:00PM

It's interesting that they picked a celeb that is well-known for his dislike of deodorants and colognes to sell a scent. But whether he smells good or not, there's absolutely no denying that he is an amazing example of male beauty.

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