Matthew McConaughey Dolce & Gabbana

Matthew McConaughey oozes sex appeal in Dolce & Gabbana's The One Gentleman fragrance ad. Courtesy of Dolce & Gabbana

Matthew McConaughey sure does clean up nice.

The Texas native with a penchant for going shirtless just about everywhere, trades in his laid-back style for a more refined look in the new fragrance ad campaign for Dolce & Gabbana's The One Gentleman, the follow-up fragrance to their The One for Men.

In the ads, which will begin surfacing in magazines this October, McConaughey is outfitted in a tuxedo looking positively polished and charming. His well-groomed look evokes the spirit of the fragrance, whose target consumer is described by designers Domenico Dolce and Stefano Gabbana as: "He is worldly, successful, impeccable but he also boasts something else such as an innate elegance that distinguishes him from the rest. Men would love to be him, women to be his..."

Famed director Jean Baptiste Mondino shot the campaign, which is reminiscent of Federico Fellini's "8 ½" dream, atmosphere and characters, giving the advertising a retro feel.

"A gentleman has respect for himself, that is the basis of his respect and consideration for others," says McConaughey. "He has a strength and grace that translates into how he moves, how he makes a decision, or even how he holds himself still and says nothing at all."


The One Gentleman contains top notes of pepper and grapefruit; heart notes of lavender, fennel and cardamom; and base notes of patchouli and vanilla. So even if the man in your life seems to lack the nobility of a gentleman, at least he can smell like one.

Dolce & Gabbana The One Gentleman product range includes an Eau de Toilette ($42, 30ml), After Shave Lotion ($48, 100ml) and Shower Gel ($32, 200ml) and will be available beginning October 2010 at select department and specialty stores.

In other celebrity beauty news, check out the roguishly dark and exquisitely glossed lips Scarlett Johansson wears in Dolce & Gabbana The Makeup's Fall 2010 advertising campaign.