Anthropologie enhances its wanderlust reputation with its striking September catalog, which lands in homes later this week. Creative director Trevor Lunn gave StyleList an exclusive, behind-the-scenes preview of their first fall mailing.

The cover and first story set the adventuress tone, as the photos were shot on an Argentinian ranch. It might have been even more far-flung, though -- Lunn reveals he considered Mongolia as a possible location!

Equestrian-inspired clothing and boy-meets-girl style are linchpins of Anthropologie's fall fashion collection. With these themes in mind, Lunn says, "We wanted a ruggedly beautiful region that was part of an equestrian history."