François Nars is bringing the glamour back to lipstick.
The makeup artist and brand founder has launched a brand new Pure Matte lipstick line, available exclusively at Saks Fifth Avenue, with an accompanying one minute long short film that features model Heather Marks.
Dressed in a floor-length vintage Gucci gown, Marks wears the lipstick in a bold, red Vesuvio shade. Curved kaleidoscopic and infinity mirrors create close-up profile shots that would make Norma Desmond jealous, while dramatic electroacoustic music by Polish artist Michal Jacaszek echoes hauntingly in the background.
"The set surrounded model Heather Marks with infinite reflections, and really inspired us to see everything in a three-dimensional world. I wanted the lip to stand out and make a statement with color and texture, while keeping everything else simple," says Nars.
To get the look, dab Enchanted Cream Blush on the apples of your cheeks, and blend Copacabana Multiple on cheekbones to highlight. Then apply the left side of Bellissima Duo Eyeshadow to the center of the lid, the darker side in the crease for depth, and define eyes with Nuits Blanches Eyeliner Stylo.
Finish with coats of Larger than Life Lengthening and Volumizing Mascaras, and a sharp application of Vesuvio Pure Matte Lipstick.
Makeup lovers can also visit the Nars Facebook page where selecting "like" will open up exclusive content on the lipstick launch.
It's all très French, and exceptionally François Nars from start to finish.
It has been over 15 years since the celeb-favored artist launched a new lipstick line. And if it has been ages since you last whipped out your own lipstick bullet, Nars has advice on how to choose your perfect shade.
"A matte lip is very modern, whether nude or deeply pigmented. Try a color close to your skin tone for a universally flattering look," says Nars. "Pair darker hues with a fresh complexion and little makeup. But always choose a formula that has hydrating ingredients to condition lips."
And with names like Bangkok, Vesuvio and Volga, it's clear that Monsieur Nars is quite the jet-setter.
Collaborations have also been key to Nars' continued and growing success. The set and art direction were provided by Baron & Baron, while Marks returned for a second time to work with Nars.
Previous partnerships have included client and Brit "it" girl Daphne Guinness, whose twirl on the red carpet in sky-scarping Alexander McQueen heels at the launch of Nars' book earlier this year raised more than a few eyebrows.
Speaking of raising brows, check out the campaign for Nars Pro Prime Line featuring the artist's made-up French Bulldog, Marcel.