Bold lips Fall 2010 Peter Som Doo. Ri Richard Chai

Models wear bold lips on the Fall 2010 runways of Peter Som, Doo.Ri, and Richard Chai. Photos: Imaxtree | Stefan Gosatti, Getty Images | Jemal Countess, Getty Images for IMG

If you're going to have at least one makeup product in your handbag this fall, it should be a bold lipstick.

From matte to high-gloss finishes and blood orange to deep purple shades, there's a must-have lip for every woman.

In-your-face lip lacquers ruled the Fall 2010 runways of Peter Som, Doo.Ri, Proenza Schouler, Richard Chai, and Tory Burch. And leading ladies like Scarlett Johansson, Beyoncé, and January Jones have all been spotted wearing sultry noir lips in recent beauty campaigns.

"Deeper lip color is back in fashion because it's powerful, feminine and classy," says Make Up For Ever national education manager Erin McCarthy. "It's a great look because it sends the message, 'I'm confident and beautiful' which is the essence of the modern day woman."

And while you may be a bit intimidated by this fall makeup trend, it's a sure way to make a statement, adds Tom Pecheux, creative makeup director at Estée Lauder. "It is for the sophisticated, strong, and polished woman."

Hyped about this statement-making pout, StyleList tasked New York makeup artist Emily Kate Warren to mold these runway looks into wearable, bold lips on a real woman -- namely, Susannah Cahn, style news editor at StyleList.

As you can see in the photo below, bold lips are a simple way to add glamour to your makeup routine.

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Photo: Ben Ritter for AOL

You want to make sure that you start with a smooth foundation by exfoliating your lips, recommends Warren. "As the bright color disappears throughout the day, it will cling to the dry parts for dear life and remain when the rest completely rubs off."

For a flawless lipstick application, Pecheux suggests moisturizing with Vaseline and patting dry.

Prep your bold lips with a lip pencil like Make Up For Ever's Aqua Lip. "It's very important to line the lips, as this is where you will establish their shape, and liner is also key for making your lip color last," says McCarthy. "You can line with the natural lip shape, or when using a deep shade of liner, extend slightly outside the natural lip shape to add volume."

Warren used Nars Velvet Matte Lip Pencil in Damned as a lipstick for an easy, controlled application. But if you're a makeup novice, McCarthy advises applying color with a lip brush. "Starting in the center of the lower lip, apply lipstick, and wipe your brush on a tissue and blend it with a clean brush toward the outer edges of the lip."

This pro technique eliminates feathering product outside the lip line. For added dimension, you can apply a highly pigmented lipstick in a cool pink tone like Make Up For Ever Rouge Artist Intense #35 to the center of the lower lip.

Blot away excess lipstick with tissue. Another pro trick Warren stands by is placing the tissue between "relaxed" lips and using the index finger to press down from left to right.

She then finished our model's look by layering a clear lip gloss on top and adding warmth to her face with a soft, pink blush.

A bright, bold lip adds that cool factor for fall, according to Pecheux, and works well with the season's heavy layered look of wool sweaters, leather jackets, camel overcoats, and booties.

Click here for 5 more fall makeup trends to try!