Model Heather Marks wears Nars' new Pure Matte Lipstick for their ad campaign. Courtesy Photo

From the Fall 2010 fashion runways of Tory Burch and Peter Som to brand new launches from key industry players like Chanel, Nars and Make Up For Ever, one thing is clear: lipstick is back and bigger than ever.

And now is not the time to be a shrinking violet. The most popular shades are bold purples, reds and fuchsias that instantly transform and brighten your look with just one quick swipe.

"Most women have very little time to spend on their makeup, but they want an instant lift. Lipstick is timeless, and it's the quickest way for women to immediately look polished and classic," says Gina Brooke, artistic director of Hourglass Cosmetics and personal makeup artist to Madonna.

Brooke attributes the trend in part to celebrities like Lady Gaga and Katy Perry, who have had fun with in-your-face color and made the avante garde the everyday norm.

"People should step outside of their comfort level, and said, 'I love that fuchsia, and I'm going to wear it in the middle of fall, and I don't care!'" says Brooke.

As for the most modern way to wear lipstick, glossy textures have made way for matte finishes that are creamier and more breathable than their '90's counterparts.

"I recommend choosing a bold shade of red lipstick and wearing it with matte foundation and a natural-looking cheek," Dany Sanz, creator and artistic director of Make Up For Ever, tells StyleList.

"With the eyes, you want to create a clean look with neutral shadow colors that won't take away from the lips. Line with black and apply a good amount of mascara for added glamour. The look is classically beautiful," adds Sanz.

For in-depth instructions on wearing the trend, check out our photo tutorial. And watch the video below for tips on how pick the perfect siren shade of red lipstick for your skin tone.