It was hair that looked undone, in a perfectly done way. After consulting with a few lead hairstylists, we discovered the not-so-surprising motive behind the madness: Kate Moss. Over twenty five years in the limelight, and Moss is still a muse.
Kate-inspired strands ruled the runways of Zero + Maria Cornejo, Jill Stuart, Rebecca Taylor, Marc Jacobs, and Alexander Wang. And Hollywood trendsetters like Jessica Alba, Jennifer Aniston, and Scarlett Johansson have all let loose on recent red carpets with tousled tresses.
"When you think of designers breaking the mold back then [in the early '90s], it was people like Helmut Lang and Jil Sander who were beginning a whole movement of minimalist style that became a huge influence and inspiration to the fashion world," says Thomas Dunkin, lead hairstylist for the Sebastian Professional design team. "Kate's undone, natural, 'I don't care' texture was the perfect anecdote for this."
The modern take on this grunge 'do allows you to embrace your natural hair texture, adds celebrity hairstylist George Ortiz. "It's easy, sexy, and cool-chic to have Kate Moss hair!"
On a high about a hairstyle that we can actually pull off, StyleList tasked Ortiz to perfect these runway looks into wearable, "I don't care" hair on a real woman -- namely, Katelyn Bennett, photo intern at StyleList and ShelterPop.
As you can see in the photo slider below (move the button from left to right to see before and after shots), the Kate Moss hair trend is an effortless way to style your locks.
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"This look is ideal on below-the-shoulder length hair with many long layers to help maximize texture," says Dunkin. "Layers are a must as the appearance of movement and dishevelment are the essence of the 'I don't care' look."
Ortiz prepped our model's slightly damp strands with a mousse to reduce the chance of flaking. Generously apply a styling treatment like Sebastian Professional Potion 9, twist the product into sections of the hair, and then use a diffuser or air-dry to induce wave and body.
To prevent frizz, disturb your hair as little as possible until it's fully dried, suggests Ortiz. Set the style with a finishing cream.
"Alternating with a dry shampoo instead of washing every day will insure a longer lasting textured, carefree Kate Moss look," he adds. "Very low maintenance."
Click here for 8 more amazing tousled hairstyles.