FirstVIEW



DESIGNER: Edun

INSPIRATION: Raised by wolves, "Out of Africa"

TOP LOOKS: White poplin deep-V-neck shirt paired with a tribal-y print silk skirt; stiff silk khaki trench worn open over a crinkled wrap dress; to-the-floor flouncy silk tiered halter dress in black-and-white geometric print

ACCESSORIES: Kenya-made beaded skinny leather belts and necklaces. Bangles by Erickson Beamon.

WHO WAS THERE: Top retail execs, editors, friends, and a sprinkling of stars: Jeff Koons, Gavin Rossdale (with child in tow)

WHAT WE THOUGHT:
This socially conscious label founded by U2 frontman Bono has weathered recent flak for moving manufacturing to China. The company maintains the shift was necessary to survive. Edun said goodbye to African sourcing and production problems and is now flush with an infusion from new backer LVMH. It also welcomed a new designer, Sharon Wauchob, formerly of Louis Vuitton. To mark the new start, Edun held its first runway show.

In a West Chelsea alley turned runway, Wauchob sent out a collection that will work for chic ashram yogis and global relief workers, and also for stylish working urbanites. She referenced the label's African roots with vaguely ethnic prints, organic washed-cotton separates (perfect for the bush) in muted earth tones, and hand-sewn details like wood buttons and beading. But she mixed in clean, structured elements like crisp white poplin, stiff silks, raw denim, and minimalist leather pieces. The juxtaposition clicked, for the most part, and signaled a strong start as this label explores a new path.

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