TV hostess extraordinaire Kelly Ripa is teaming up with Electrolux (she's brand ambassador) for September's Ovarian Cancer Awareness Month.

To show their support, they devised the Rumpled to Runway campaign, for which they asked fashion bloggers to style themselves for a fashion show wearing white, and accessorize their ensembles with teal, the color of ovarian cancer awareness.

In the exclusive video above, the talk show host tells StyleList about the campaign, her style regrets, and why she never borrows hubby Mark Consuelos's clothes.

Visit Kelly-Confidential.com to view the Rumpled to Runway fashion show, and take a shot at winning a $250 shopping spree and an Electrolux Perfect Steam washer and dryer. With each visit, Electolux will donate $1 to the Ovarian Cancer Research Fund.

In related news, check out our guide to wearing white after Labor Day.