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Allure Announces Best of Beauty 2010 Award Winners

by Grace Gold (Subscribe to Grace Gold's posts)
Posted Sep 22nd 2010 at 12:35PM  
42 Comments
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Watch Allure Editor in Chief Linda Wells on the Today Show. Visit msnbc.com for breaking news, world news, and news about the economy


Allure magazine has crowned their Best of Beauty 2010 award winners for the 14th year in a row, which gives top honors to 190 products in categories like the industry's best mascara, red lipstick, hair color and sunscreen.

For the past six months, editors have sifted through a field saturated with over 14,000 product launches in just the last year alone. Lists are then whittled down to top products that are tested on everyday women of all skin types and tones, the standouts of which are then pored over by cosmetic chemists, dermatologists and other beauty professionals until a winner is determined.

Blake Lively covers Allure's 2010 Best of Beauty issue. Courtesy Photo

Now that sounds like the kind of hard work for which we'd happily pucker up.And not surprisingly, many of the winners are must-haves we've been obsessing over on our very own StyleList pages.

Here, a sampling of Allure's Best in Beauty 2010. For the complete list, be sure to check out Allure's October issue or allure.com, which includes additional fun categories like Cheap Thrills and Guys' Stuff:

Hair Innovation: Pantene Pro-V Hair Solutions ($3.99 a bottle) The Pantene fervor kicked off earlier this year after the haircare giant surveyed 2,000 women on how they feel about their hair, and found out, among other things -- that 57% of women would choose a lifetime of great hair over an additional 10 IQ points, and that frizz led the complaint list with 46% of women claiming to fall victim to it. We feel your pain - literally - as we even tried the brand's new frizz-free curl line first-hand in an attempt to tame our kinky, pouf-susceptible curls.

Having visited parent company Procter & Gamble's factories in June, where we saw Pantene's mixing machines and focus groups working overtime to bring you great hair, we can't say we're surprised to hear the new line of products easily cinched the haircare trophy. But we wonder: would Brett Michaels agree?

Red Lipstick: Lancôme L'Absolu Rouge in Absolute Rouge ($29) A good red lip is hard to come by, with many shades turning rusty or brown over a day's worth of wear. Lancôme's formula pairs a satin rich formula with SPF 12 protection for cushion-soft lips that brand ambassadress Kate Winslet sported in a recent ad campaign for the French luxury brand. It's also the lipstick formula of choice for fellow leading lady Julia Roberts, who prefers the nude Rich Cashmere for her red carpet jaunts.

Mascara: Maybelline The Falsies Volum'Express Mascara ($7) In a biz where mascaras can go for an eye-opening $30 a pop, we love that this little miracle worker will strut your lashes for all they're worth - for just seven bucks a tube. Really, it's no wonder the fiber-filled fattener made our list of the summer's best mascaras. The cleverly curled brush means you can skip the torture of the lash curler too. Hooray!

LEARN THE BEST WAY TO APPLY MASCARA FOR LONG, LUSH LASHES


Sunscreen: La Roche Posay Anthelios SPF 60 Ultra Light Sunscreen Fluid ($27) Scary fact: one in five Americans will get skin cancer during their lifetime. When we heard that La Roche Posay was launching a public awareness campaign in an attempt to lower that statistic, we listened up -- and slathered on their SPF 60 sunscreen fluid. Previously only available in Europe, this lightweight lotion gives you the pay-off of high protection without the gloop and gunk of other high SPF sunscreens, thanks to whisper-light mexoryl. Here's to protecting yourself -- and looking damn good too.

Anti-Aging Treatment for Wrinkles: RoC Retinol Correxion Deep Wrinkle Night Cream ($19.99) A dose of retinol helps this drugstore skin saver blast wrinkles at just a fraction of the price of more expensive prescription creams. When we put the cream to the test ourselves as part of RoC's bigger Skin Perfecting System, we found that forehead lines became slightly less noticeable after only six days of use. What more could a girl ask for?

Hair Dye: L'Oréal INOA Hair Color (pricing varies; find a salon here) Yes, it's annoying that this good stuff is only available at salons, but L'Oréal's newest launch is worth the trip. The permanent hair color is ammonia-free, which means no stink, no itch and no irritation while you wait to process. Finally, you don't have to worry what that disturbing chemical smell is really doing to your hair. We chatted with celeb stylist Ted Gibson (whom Angelina Jolie hearts) at the New York launch event, where he whipped up the color in a bowl, and bravely put it right under our noses. No scent, folks. And with that, color us impressed.

A note to techies: You can download a free Allure Best of Beauty iShopper App for your iphone, which keeps the entire winning list as your fingertips, and even features GPS to find the nearest stores selling the products.

That's what we call high-tech beauty.
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Filed under: Hair Care, Beauty, Hair, News, Makeup, Skin & Body
Tags: allure, allure magazine, AllureMagazine, beauty basics, BeautyBasics, best of beauty, BestOfBeauty
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READER COMMENTS

(42)Add A Comment

fkurtin, 9-27-2010, 6:26AM

Half a star vote downvote upReport
fkurtin

EWWWWWWWWWWW,,,,,, PAINTED LADIES,,,,,,,,,,,,,,must be desperate,lol
I suppose a 1/4 inch of goop and any woman can look like Kim Kardashian,lol

Reply »

nodevout, 9-27-2010, 6:50AM

2 stars vote downvote upReport
nodevout

Ew, Loreal. I once bought an expensive product from them, didn't even last a week before it was unusable. Rip off! I agree with the Maybeline.

Reply »

Pam, 9-27-2010, 8:20AM

3 stars vote downvote upReport
Pam

I wish someone would do a top 10 list of products from companies that do not test on animals.

Reply »

Diane, 10-04-2010, 8:53AM

2 stars vote downvote upReport
Diane

My thoughts exactly - I am always trying to buy cruelty-free products that are not tested on animals, and would also love to see a list for top rated items in this category - does anyone know a website for this? would welcome suggestions

»

blueberryhill5, 9-27-2010, 10:15AM

2 stars vote downvote upReport
blueberryhill5

Mary Kay Cosmetics does not do animal testing and has many fabulous products, including the TimeWise Miracle Set (TimeWise 3-in-1 Cleanser, TimeWise Age-Fighting Moisturizer, TimeWise Day Solution Sunscreen SPF 25, and TimeWise Night Solution, which has recently earned the Good Housekeeping Seal of Approval [does what it is supposed to do]). Thanks for caring about this issue!

»

Kdee, 9-27-2010, 11:08AM

2 stars vote downvote upReport
Kdee

There is no product out there that has not tested on animals. The majority of ingredients used in majority of products, have been tested on animals at one point in time. For a few examples of ingredients: Silica-basic filler in just about every make-up piece or Titanium Dioxide- its a SPF, in tons of pieces as well. It is almost impossible to find a product out there that doesnt have an ingredient that has been tested on an animal. It's a sad fact, but a true one unfortunatly.

»

sa3to, 9-27-2010, 1:42PM

2 stars vote downvote upReport
sa3to

Avon has never tested on animals. They have always tested their products on who is going to use them: human beings. www.youravon.com/stoye

»

Dyan, 9-27-2010, 7:15AM

2 stars vote downvote upReport
Dyan

I was shocked to find out Garnier products did not come into some of these products that were considered "Best" I am a true Garnier user and from my experiance, Garnier is far better than most of the products they mentioned. Firs, Garnier hair color, I have bought professional color and have it bleed for two weeks after useing, Garnier NEVER bleeds. I use Garnier 76 which is the redist red they have. Reds , since the mid 70's have not usually held color very long, Garnier does. The fantastic conditioners, what can I say, WOW, they are fabulous, so many types for all type hair. The prices is conpatable to all other products. I have actually used some hair conditioner for my hair , on my body, in the shower, because it makes my skins so soft. PEOPLE, check out Garnier, if you want a great line.

Reply »

Jenny, 9-27-2010, 8:19AM

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Jenny

To me garnier is just as bad if not worse than Panteen..there are way too many ingredients in most of the products that don't actually condition your hair. They really just coat it. Like a wax. I am a firm believer that when it comes to shampoo you definitely get what you pay for. Unfortunately that means that the healthiest and most beneficial products are the most expensive. But when it comes to keeping my hair I will do whatever I can to keep it growing back healthy.

»

bordeaux, 9-27-2010, 8:03AM

2.5 stars vote downvote upReport
bordeaux

I agree with NOT SAFE these cosmetics are full of some of the most toxic chemicals and no one ever mentions that and yet they are getting awarded for it....so strange. I was however happy to see that the Natural Wonders section did mention a new small brand called RMS BEAUTY which I happen to use and love. Yeah ...the world is slowly getting it. A big hit for ORGANIC.

Reply »

Jenny, 9-27-2010, 8:08AM

2.5 stars vote downvote upReport
Jenny

Ok this is a joke right?
Pantene is and always has be the WORST shampoo and conditioner I have ever used in my entire life. I have reason to believe that the "Pro V" they talk about is no different than parafin wax! The stuff is awful and it leaves a build up that takes a few washes to remove. I personally would rate Suave better than Pantene. Even the "solutions" line. I do admit that I buy my shampoo from my Salon but there are many department store products that i believe to be so much better for my hair. On a different note there is 1 Pantene product I do like and that is their de-tangler. It is only around $5 and I have found that it works better than most salon products for 1/3 the price and strangely there is no build up like the shampoo and conditioner.
Also I think Maybeline make-up is just disgusting. When I bought some to try my face broke out more than it ever had in my life. It was bad and it took weeks to clear it all up. There is something in most of their products that seems to be extremely oily and just un pure. I use just about all Loreal products and have hardly ever been disappointed with them. You can tell the difference in the quality immediately when compared to Maybeline. I have always wondered if what they say about makeup companies using the leftover grease from fast food restaurants is true. After using Maybeline I'm almost certain that they do.

Reply »

Jenny, 9-27-2010, 8:24AM

2.5 stars vote downvote upReport
Jenny

We also gotta remember that these products are amongst the many that sponsor and support these magazines. The lesser expensive products tend to pay the most for advertising in all forms of media. So really these "reviews" should never be taken seriously.

»

Mary Rose, 9-27-2010, 8:20AM

2 stars vote downvote upReport
Mary Rose

I tend to not wear makeup at all unless I cannot avoid it for special occasions where there will be a lot of photography. I use organic shampoo, conditioner, and liquid Dr. Bronnners Magic Soap in citrus scent. I try to avoid all products with EDTA and Sodium lauryl sulfate. Since brunette hair dyes have been linked to cancer, I stopped coloring my hair. I only use a blow dryer on my very short bangs. My favorite beauty product is a Vitamin E stick made by Riva that is sold at GNC for about $4.00. At 54, I still don't have those tiny fish lip wrinkles thanks to that Vitamin E stick that I constantly use as chapstick. I buy them 4 at a time, because I constantly lose them and then eventually relocate them. I carry them everywhere in pockets and purses.

Reply »

Mary Rose, 9-27-2010, 8:27AM

2 stars vote downvote upReport
Mary Rose

I like Alba Plumeria shampoo and the Gardenia-scented conditioner. They do a great job, have natural ingredients, and are not really all that expensive. I haven't been to a salon in over a year. The last time I went the shampoo girl kept scrubbing my head with her long nails to the point that it was starting to really get me upset. I went there for a haircut, not an all day shampoo. I don't like to use a lot of foams or hairspray anymore, because I just wash it out the next day. It is just hair. I put it up, let it go. I am happier that way.

Reply »

d, 9-27-2010, 1:05PM

2 stars vote downvote upReport
d

I have tried expensive brands of shampoo & conditioner and NONE of them have worked as well as Pantene. Other shampoos have left my hair dry. Other conditioners don't do any better than Pantene.

Reply »

sa3to, 9-27-2010, 1:51PM

2 stars vote downvote upReport
sa3to

You should take a look at Avon's Haircare Advance Techniques. There is something for every type of hair and you can purchase mini sizes to try them out. I use the Frizz Control line along with the Lotus Shield treatment and have noticed a big difference in my hair. Especially in high humidity.

http://shop.avon.com/shop/product_list.aspx?level1_id=300&level2_id=341&cat_type=C&omnCode=HairCare

»

Peggy, 9-27-2010, 8:50AM

2 stars vote downvote upReport
Peggy

I would like to concur. The damage Pantene shampoo and conditioner cause my hair took 3 years to correct. My hair was dry, brittle, and stared falling out. At my age, that's not good. Frederick Fekkai is expensive, but well worth it. It has brought my hair back to life, and my hair has stopped breaking off and falling out.

Reply »

barbara, 9-27-2010, 9:33AM

2 stars vote downvote upReport
barbara

Please, Grace, if you are going to write a blog, at least know your grammar! Frizz LED the complaint list - not leaded! Geez, what are they teaching in schools today?

Reply »

cgw, 9-27-2010, 9:14AM

3 stars vote downvote upReport
cgw

Just once, I'd like to see an ad that DOESN'T use fake eyelashes to tout their mascara. If you wear false eyeleashes you DON'T NEED mascara. Same with the wigs worn in hair commercials...why is this crap allowed? It's no better than using 23 year olds to 'prove' how wrinkle cream 'smooths' out the skin...what wrinkles? Or cream that 'fills in deep wrinkle lines....if cream fills in anything it would also 'fill in' the skin around it, leaving the wrinkles and making everything puffy...THINK people, and don't buy prioducts from cosmetic companies that blatantly lie and basically think we are all stupid.

Reply »

Jade61356, 9-27-2010, 9:32AM

2 stars vote downvote upReport
Jade61356

Thank you! I get so irritated at mascara commercials, and ads for face creams! I'm looking at women who have lashes all the way to their eyebrows, and I'm not an idiot.. you can see they are ALL wearing false eyelashes, so does anyone think the product is going to deliver that kind of result? I've tried the, "Falsies", (never expecting what the model looked like, as she was obviously sporting fakes, after telling me to throw them in the trash), but it honestly gave me a lot of length, and fullness, but it's big drawback is, try to get it off.. even with eye makeup remover. As for face creams, I look for one that uses a before and after, on what looks to be a person pulled of the street, not some 20 or 30 something model, and don't have expectations of looking 10 yrs. younger. I think the most irritating on that level, is the models who were big in the 80's, who now look younger than they did back then, touting makeup and creams, all designed to blast away lines in our faces.. really? I know they aren't using them as their secret weapon. This really should be considered, False advertising.

»

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