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How to Wear the Retro Hair Trend

by Dana Oliver (Subscribe to Dana Oliver's posts)
Posted Sep 22nd 2010 at 7:00AM  
23 Comments
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Louis Vuitton The Blonds Barbvara Tfank

Retro hairstyles on the Fall 2010 runways of Louis Vuitton, The Blonds, and Barbara Tfank. Photos: ImaxTree | Marc Stamas, Getty Images | ImaxTree

Fashion may be having a very masculine moment, but this fall the beauty world is looking back to the über-feminine '40s and '50s for hair inspiration.

Ladylike waves, pompadours, and buns emerged on the Fall 2010 runways of Fendi, Barbara Tfank, The Blonds, Chloé, and Mulberry. And scene-stealers like Naomi Campbell, Kate Bosworth, and Beyoncé have all put a fresh twist on these retro hairstyles.

"Influential runway shows for the fall like Prada and Louis Vuitton had a very 1950s shape to the silhouettes. They had some models who are older and some models who are bustier. People look to those shows for direction and that style gets picked up on," says Guido Palau, Redken Creative Consultant. "It was almost more surprising to see this kind of hair and not something conceptual or undone. It showed another kind of woman. It shows that style is ageless."

Reeling with excitement from the contemporary takes on these retro 'dos, StyleList tasked celebrity hairstylist George Ortiz to perfect '40s-era waves on a real woman -- namely, Amber Greviskes, assistant editor at AOL Health.

As you can see in the photo slider below (move the button from left to right to see before and after shots), the retro hair trend is a luxe way to style your strands.

You need the Flash Player to view this. Click here to install.

Secure the curls with hair clips to create a stronger curl. Photo: Ben Ritter for AOL

"The modern-day version is a bit less structured with a touch of flirtiness," says Ortiz, "and it no longer takes hours to recreate."

To fashion this hairstyle, Ortiz uses three styling tools: a medium size curling iron, hair clips, and hairspray. Start by creating a side part and spray each section of hair before curling with a hairspray like Redken Workforce 09 Flexible Volumizing Spray to add body and prevent frizz.

He then secures each curl to the scalp using hair clips. "By curling and pinning your hair until it's cooled you will have a much stronger curl to work with."

Once you've worked your way around the entire head, release the curls. With a fine-toothed comb simply create an "S" wave formation. Set the curl pattern by clipping and spray to maintain a soft and sexy style. Finish with a touch of polish by spritzing on a light shine mist or super strength finishing spray like Redken Forceful 23 to give curls hold and lockout humidity, recommends Palau.

Pair your luxe waves with menswear-inspired pieces like a tailored suit jacket, trousers, and platform oxford booties -- adding a feminine flair to the boy-meets-girl fall fashion trend. And if you're headed out for a night on the town, make a statement by smoothing on bold lipstick.

Additional reporting by Jill Schuck Taylor.
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Filed under: Hair, Hair How To
Tags: expert hair tips, fall 2010, Fall 2010 Beauty Trends, Fall 2010 Fashion Trends, fall 2010 hair, fall 2010 hair trends, Fall2010, Fall2010BeautyTrends, Fall2010FashionTrends, George Ortiz, Guido Palau, hair trends, hairstylists, how to wear, HowToWear, wavy hairstyles, wear the beauty trend, wear the hair trend, WearTheBeautyTrend, WearTheHairTrend
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READER COMMENTS

(23)Add A Comment

kabin01, 9-27-2010, 3:18AM

Half a star vote downvote upReport
kabin01

www.jerseysgreat.com
www.jerseysgreat.com
www.ourmbtshop.com

Reply »

susan demarco, 9-27-2010, 4:11PM

1 star vote downvote upReport
susan demarco

I love the 40's look - clothes especially. 30's too. So elegant, delicate and feminine. If you're a fan too, check out my romantic jewelry and leave me your comments on my website. For some reason I cannot access your comments from this site.
Cheers, Susan www.susandemarcojewelry.com

Reply »

Sandy's Fancy Pants Antiques and Collectibles, 9-29-2010, 8:31AM

3 stars vote downvote upReport
Sandy's Fancy Pants Antiques and Collectibles

Just lovely. Getting back to vintage glamour and femininity will make us all feel devine.

Reply »

Mike Adams, 10-03-2010, 2:15PM

Half a star vote downvote upReport
Mike Adams

Im A Guy & I Think This Old Hollywood Look is Totally FRUMPY & Makes the Girls LQQK OLDER............

Reply »

jennifer stewart, 10-03-2010, 2:59PM

1 star vote downvote upReport
jennifer stewart

yeah my hair is very curly so that look won't work for me and besides it does age a woman considerably i like it when women just wear a certain look that fit's their age facial features and skin tone and bone structure it alway's work's for me

Reply »

maggie, 10-03-2010, 2:54PM

1 star vote downvote upReport
maggie

just visited susan demarco's jewelry web site. absolutely beautiful girl. your workmanship is spot on and really one of a kind design. love the nature theme of it too. that also is very 30's and 40's. i personally love that time period too.

Reply »

Hanna, 10-03-2010, 3:13PM

3 stars vote downvote upReport
Hanna

I'm so sick of seeing jeans on everyone for any occasion. We all look so drabby!Refreshing to se some real style and femininity come back.

Reply »

Catherine, 10-03-2010, 3:31PM

3 stars vote downvote upReport
Catherine

Following Grunge, crimping, and simply not even "trying" (just out of bed & possibly bed bug/licish)- this retro look, harkens back to a time of romance, unselfish love, and the family unit. No wonder this traditional look of the "renewed virginic" sparkling clean princess has returned, to reject the day and age of "Off the Rack Fast Food" style. The J. Kennedy pillbox hat and Channel Suit are timeless examples of an era that didn't suffer such high percentages of divorce. Women KEPT their cheating husbands and leveraged to collect furs and diamonds from applolgetic husbands instead of ex's, forclosed homes, bad credit and messed up kids.

This style trend reflects even more than that. To steer away from Ratty Rapunzel, toward modern day control. Control over image, education and life choices. To be respected and worshiped in statuistic womanly form. To not be taken for granted. Women want to be treasured, and to BE treated as the gems that they are... shouldn't the body be representative of that Shining Temple also? Shine up that hair, carress your tress, and gleam girls, gleam!

Reply »

maggee, 10-03-2010, 3:15PM

2 stars vote downvote upReport
maggee

I am 65, going white (grey). Had dark dark hair.
Had my hair dresser girl do my hair like hers at 21.
I have the most stylish hair of anyone I have ever seen.
It is wide section of black, against that, wide section of pure white,
continued all over my head. Black and white.
IT IS SO BEAUTIFUL AND NICE COMMENTS.

Reply »

michele, 10-03-2010, 3:33PM

2.5 stars vote downvote upReport
michele

I love the early 60s styles ... hair that has some definition, as opposed to hair that looks like you just rolled out of bed and haven't washed it in a week. And I'm glad the "blonde-with-dark-roots" style is finally fading into oblivion. Roots that are kept up look so much cleaner and classier than when they are let go. I love light blonde hair that is smooth, styled and the same color from root to tip. It always looks amazing. Very "Grace Kelly", "Lana Turner", "Eva Marie Saint" or "Yvette Mimiuex."

Reply »

kaysings, 10-03-2010, 3:55PM

Half a star vote downvote upReport
kaysings

Those hairstyles were great for their time, but they were too much trouble. I was glad when rollers became passe and a great haircut became its own great 'do. I won't go back to those hairstyles any time soon. I have wigs, so if I want a different look, I'll wear one of my wigs.

Reply »

lilcupcake, 10-03-2010, 4:21PM

3 stars vote downvote upReport
lilcupcake

All I want to say is thank good GLAMOUR is back in style !!!! I've had enough of everyone looking the same with that long hanging hair, extensions and every starlet looking so much the same, you can't tell one from the other.Bring back GLAMOUR !!!

Reply »

ellie, 10-03-2010, 4:30PM

1 star vote downvote upReport
ellie

I refuse to wear my hair in a ridiculous fashion, just because some one says its the NOW style. Not everyone looks good in straight and stringy, or that old fashioned fifty look. I wear mine the way I feel comfortable, and if its out of style or not the "in" look, then that's
too bad. Some people look terrible because they are so insecure they have to roll with the fashion flow.

Reply »

Brenda, 10-03-2010, 5:18PM

3 stars vote downvote upReport
Brenda

Well all I can say is, it's about time that some feminine styles start to surface again...whether it is hair, clothing or whatever. I have missed dressing and looking and feeling feminine. I wish that the victorian blouses, etc., would make a comeback.

Reply »

Pat, 10-03-2010, 5:53PM

2 stars vote downvote upReport
Pat

FINALLY...glamour and class is back.....GOODBYE GRUNGE DAYS...you won't be missed.....
Women are WAY OVERDO to start looking like women again...the jeans are great..wear them at home.
Once women start looking feminine they will start to be treated like women should be treated..
Now if we can get the guys to clean up their acts, we'll be back in business....I mean really, wearing pants so low that the butt crack shows is anything but appealing....baggy shirts down to the knees, leaves you wonder what's hiding underneath.

Reply »

Mary Rose, 10-03-2010, 5:49PM

2 stars vote downvote upReport
Mary Rose

If you want the look go out and buy some rollers, bobby pins, and learn the pleasure of sitting under an old fashioned hair dryer with a magazine in hand.

Reply »

Tia, 10-03-2010, 6:04PM

2 stars vote downvote upReport
Tia

I've been doing hair and make up for over 25 years and I can tell you that whatever looks good on each person is the look to wear! These people that blindly clamour towards whatever fad of the moment is are going to look stupid! Some people look great in a classic ponytail. Others look better in shorter curlier hair. Some people should never pull their hair back and others need face frames. It's all about YOUR own personal likes and what looks good on you. Stop listening to these stupid "what's hot at the moment" fads.

Reply »

BIBS, 10-03-2010, 6:16PM

2 stars vote downvote upReport
BIBS

I GREW UP IN THE 40'S AND 50'S AND THE ONLY HAIR STYLE HERE IS THE PONY TAIL I FIXED MY 3 DAUGHTERS HAIR THAT WAY. THE OTHER 2 I HAVE NEVER SEEN BACK THEN YOU NEED TO GET IT RIGHT BEFORE YOU PRINT THIS CRAP LOOK AT SOME OF THE OLD MOVIES THE PAGE BOY WAS ONE THAT I LOVED AND LONG CURLY HAIR, GINGER ROGERS WOR HER LONG BLOND HAIR IN A PAGE BOY IN THE 40'S

Reply »

BIBS, 10-03-2010, 6:15PM

2 stars vote downvote upReport
BIBS

ALSO WE USED HAIR PINS TO SET OUR HAIR OR THE OLD FASHION CURLERS THAT SNAPPED SHUT . ISET MY HAIR EVERY NIGHT IN PIN CURLS. NEVER WORE MY LONG HAIR STRAIGHT .I THINK THE WOMEN NOW ARE TO LAZY TO CURL THEIR HAIR, LIKE THE MEN ARE FOR NOT SHAVING AND SAVING MONEY ON A HAIR CUT, MEN LOOK LIKE HOMELESS MEN NOW GIVE ME THE CLEAN SHAVIN MAN WITH A DECENT HAIR CUT

Reply »

GINGER10487, 10-03-2010, 6:21PM

2 stars vote downvote upReport
GINGER10487

LOOK AT SOME OF THE OLD 40'S AND 50'S MOVIES AND SEE WHAT GLAMOROUS MOVIE STARS LOOKED LIKE, NOW THOSE WERE BEAUTIFUL WOMEN AND THE MEN WITH CLEANSHAVEN FACES AN DECENT HAIRCUTS .THOSE WERE THE GOOD OLD DAYS.

Reply »

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