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How to Wear the Denim Eye Makeup Trend

by Dana Oliver (Subscribe to Dana Oliver's posts)
Posted Sep 24th 2010 at 7:00AM  
65 Comments
Share
Fall 2010 Derek Lam Rachel Roy Leanne Marshall

Denim eyes makeup on the Fall 2010 runways of Derek Lam, Rachel Roy, and Leanne Marshall. Photos: Slaven Vlasic, Getty Images | Mimi Ritzen Crawford, Getty Images | Ben Hider, Getty Images

This season, the beauty world is adding a whole new meaning to the phrase "denim-on-denim."

Sultry, smoky blue eyes ruled the Fall 2010 runways of Derek Lam, Rachel Roy, Cesar Galindo, Leanne Marshall, and Walter. And hot young stars like Ke$ha, Nicole Richie, and Rihanna have all made their peepers popped in this cool hue.

"Denim is great because everybody looks good in it," says celebrity makeup artist and cosmetics creator Bobbi Brown. " A blue smoky eye is an unexpected and stylish variation on the traditional smoky eye, making it a little bit more fun."

And while this beauty trend may bring about memories of the '60s, Brown says blue eyeshadow does not have to be overwhelming. "Look for shades of blue that incorporate black and brown tones which will give them the richness of denim and keep the colors modern."

Tom Pecheux, Estée Lauder creative makeup director, believes the trick to nailing the application is to be very light-handed and adapt the look according to your unique style.

"When I work on a fashion show, there are 30 girls from different countries, with different types of skin, eye shapes, face shapes. Even though we create one look for the runway we still slightly alter the makeup in a way where the overall look is still the same, but still very individual," he says. "And that's what women have to remember. It's meant to be interpreted by each woman and worn in a way that is going to look beautiful on her."

Ready to master this statement-making look, StyleList tasked New York makeup artist Emily Kate Warren to mold these runway looks into wearable, denim eyes on a real woman -- namely, Jennifer Fields, senior editor at AOL Health.

As you can see in the photo slider below (move the button from left to right to see before and after shots), the denim eyes trend is a sassy way to revamp your normal beauty routine.

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Denim Eyes Makeup

Photo: Ben Ritter for AOL

Start by applying a cream denim blue eyeshadow, creating a sideways "V" shape -- (<) -- on the outer corners of your eyes, from your lashline to your crease. Wipe your makeup brush clean and blend the shape to perfect a soft haze effect, says Warren. Leave the rest of your lid bare.

Estée Lauder Pure Color Eyeshadow Palette in Blue Dahlia
offers five gorgeous jewel tone shades that allow you to experiment.

Next, apply a gold highlight eyeshadow from the inner eye corners to inner edge of the (<) shape. If you have fair to light skin, Warren recommends using a champagne color instead. To finish, use a clean brush to buff the gold into the blue. "You want the colors to look like one turns into the next," she says.

Keep the rest of your face soft and pretty for day by pairing your denim eyes with Pink Rose Blush (for light complexions) or plum blush (for dark complexions) and sheer lip gloss, says Brown. Take it up a few notches for night by using a dark denim shadow with a hint of shimmer like Bobbi Brown Denim Sparkle Eye Shadow or mascara to really make eyes pop and add a hint of color to your lashes that is subtle, yet noticeable.
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Filed under: Beauty, Makeup, Beauty How To
Tags: beauty basics, beauty trends, BeautyBasics, BeautyTrends, blue eye makeup, blue eye shadow, BlueEyeMakeup, BlueEyeShadow, denim eyes, DenimEyes, Emily Kate Warren, EmilyKateWarren, expert beauty tips, ExpertBeautyTips, Fall 2010 beauty trends, Fall2010BeautyTrends, How to Wear, HowToWear, makeup, makeup artists, MakeupArtists, Tom Pecheux, TomPecheux, Wear the Beauty Trend, WearTheBeautyTrend
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READER COMMENTS

(65)Add A Comment

kira, 9-29-2010, 6:56AM

2.5 stars vote downvote upReport
kira

that color combo was very popular in the 1980's,when I wore it all the time, chanel at that time had a great blue color - dark blue, similar to navy, also was hugely popular on Donna Mills on Knots Landing, glad to see it came back, I am sure the Maybelline is just as good as the higher priced names!

Reply »

vixen, 9-29-2010, 8:26AM

3 stars vote downvote upReport
vixen

Nothing is worse than pinkish, reddish, or orangey eyeshadow. It looks like someone punched you in the eye, or you have conjunctivitis.

Reply »

Lisa, 9-29-2010, 8:33AM

3 stars vote downvote upReport
Lisa

HaHa That Is So Funny! LOL =)

Reply »

Barbara, 9-29-2010, 8:35AM

3 stars vote downvote upReport
Barbara

This looks like little girls not knowing how to apply eyeshadow IT LOOKS HILAROUS NOONES LOOKS GOOD AGREED WITH DJTONYDEE IT SHOULD BE WORN ON YOUR ASS

Reply »

mytwocents, 9-29-2010, 8:52AM

3 stars vote downvote upReport
mytwocents

Are you kidding me?? Never.

Reply »

Wear What Looks Good, 9-29-2010, 12:21PM

3 stars vote downvote upReport
Wear What Looks Good

Once again...the "fashion" world thinks they have "re-invented the wheel". Nothing new here...just some old stuff re-cycling around. If it had looked good "way back when" it would STILL be here. For me, ANY color can look good as long as you know which colors look best on you. You can wear just about any color on your eyes, if you are not over-doing it and you are skillfully blending touches of the color into natural basic tones that you pretty much wear every day. Keep it classic, tasteful, and subtle and it goes with anything. Nothing wrong with the blue colors...just don't get weird with it. Unless, of course, THAT is your style...to which I say: "To each his (or her) own". I think the fashion world should work harder on what looks good on women...with less focus on simply startling the rest of us with the "newest" next thing.

Reply »

Shory, 9-29-2010, 9:06AM

3 stars vote downvote upReport
Shory

PLEASE! Awful looking the 3 above. Look like someone hit them in the face and they got 2 blackeyes, just awful!! The girl below them, looks alot better. She has a softer look, not painted up look. Who comes up with this crap anyway? Why do they think women need to paint there eyes like this to start with?

Reply »

qwerty, 9-29-2010, 9:37AM

Half a star vote downvote upReport
qwerty

Gee DJ, and we would so miss out, not having YOU around lol.

Reply »

qwerty, 9-29-2010, 9:36AM

3 stars vote downvote upReport
qwerty

Never in a million years.

Reply »

CeeDee, 9-29-2010, 10:09AM

3 stars vote downvote upReport
CeeDee

You can't be serious! They look as though they are made up for the Circus.

Reply »

Nancy, 9-29-2010, 2:49PM

3 stars vote downvote upReport
Nancy

Exactly my thoughts!!!

»

dave, 9-29-2010, 10:08AM

3 stars vote downvote upReport
dave

those 3 girls look sick

Reply »

debbie, 9-29-2010, 10:24AM

3 stars vote downvote upReport
debbie

I would never wear the Denim colour as depicted by the models. TOO DAMN GARISH!! They look like clowns. However, as I read on, the last model looked so nice. The look was much softer and more tastefully done and achieved exactly what the makeup was supposed to do. I could see myself wearing that look.

Reply »

janna nikkola, 9-29-2010, 10:35AM

3 stars vote downvote upReport
janna nikkola

Oh PUHLEEZE! This is a look that flatters NO ONE and makes anyone wearing it look ridiculous! NO ONE looks good wearing blue or green eye shadow and if you're naive enough to allow some trade school (beauty school) student to apply it on your face and to believe it looks good on you, then you almost deserve to be ridiculed. This freaky makeup may be OK for a fashion show or runway, but for an average woman in the real world, this is just ugly and stupid.

Reply »

Chuck, 9-29-2010, 11:07AM

2.5 stars vote downvote upReport
Chuck

the only one it looks good on in the top pics is the black lady because you can hardly see it. The two white chicks look stupid almost like they have black eyes. I prefer no makeup at all.

Reply »

Babygirl, 9-29-2010, 11:38AM

3 stars vote downvote upReport
Babygirl

I'm Black and no, it does not look good on her either What is it these designers see that makes them think this is for all complexions. This look is oly good for water color paintings.

»

nestmission, 9-29-2010, 10:54AM

3 stars vote downvote upReport
nestmission

Oh my ! and some one things this eye shadow looks nice. This is so over powering, and that is all you see. This style was ugly back when and it is ugly today. Eye shadow and make up is made to inhance your looks, not to make you look like a clown or a street walker. Some people wil wear anything as long as they are told it is the new style. Ladies, keep it simple !

Reply »

Audrey, 9-29-2010, 6:09PM

2 stars vote downvote upReport
Audrey

These models look terrible.....and the blue eye shadow doesn't flatter any one of them...yuk! I'm sticking to my natural neutrals:)

»

mary, 9-29-2010, 10:53AM

3 stars vote downvote upReport
mary

Halloween will be here soon

Reply »

chris, 9-29-2010, 1:22PM

2.5 stars vote downvote upReport
chris

Halloween is right...this look is good if you are going as Tammy Faye Baker.

»

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