Target -- or Tar-jay, depending on how much fashion-ese you speak -- has plans to open new, smaller-format stores in urban areas starting in 2012.
Seattle is the first planned market, with 10 other cities including San Francisco and Baltimore also on the drawing board.
The new store format will be in the range of 60,000 to 100,000 square feet, as opposed to a full-size Target, which ranges from 125,000 to 180,000 square feet. The mini Target will offer an array of merchandise in categories from fashion to home furnishings but will focus on daily essentials.
Because of the smaller size, the mass retailer will have many more opportunities to go into urban markets, where larger spaces are fewer and farther between.
While Target's smaller-size store concept is still on the large size for an urban store, more of these exist.
Target's executive vice president of property management John Griffith told the Associated Press the company is making the store fit the site, not the "site fit the store."
A Target spokeswoman declined to comment further.
In related news, read about Simon Doonan's Halloween costumes for Target.