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Just as Beautiful Magazine to Feature Only Plus-Size Models, Ban Dieting Tips

by Erin Donnelly (Subscribe to Erin Donnelly's posts)
Posted Sep 30th 2010 at 10:55AM  
3 Comments
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just as beautiful cover

The new Just as Beautiful magazine. Photo: JustAsBeautiful.com

Score one for Team Curvy!

Britain has launched Just as Beautiful -- the first glossy magazine devoted to plus-size women, the Daily Mail reports.

Previously a digital publication, the pro-curves tome just debuted as a bimonthly magazine featuring only models who are a UK size 14 (a US 10) or higher, according to the paper.

Kate Moss need not apply.

What´s more, the magazine will reportedly ban dieting tips and airbrushing.


"If you´re a woman over Size 14, you´re likely to be stuck for something to read that doesn´t make you feel like you´re too big or 'wrong' because you´re not a Size Zero," editor Sue Thomason tells readers in the issue.

"We want our readers to know that they don't need to change their appearance to 'fit in' or be truly happy."

Publisher Ronnie Ajoku added via the Daily Mail that Just as Beautiful would be a "classy, non-pornographic magazine" and would include exercise tips but no diet sections.

"We have normal interviews with women who happen to be Size 14-16," Ajoku told the paper.

"We might have interviews from plus-size celebrities but they are straightforward interviews and don´t concentrate on their size."

"The point of the magazine is not to make such a big deal about women´s figures like other magazines do."

Would you read a fashion magazine dedicated exclusively to bigger bodies? Leave a comment.

In related news, a plus-size fashion show was dropped from Milan Fashion Week.
Read All Comments
Filed under: Beauty, News, Skin & Body
Tags: British, curves, dieting, just as beautiful, launches, magazines, plus size, plus size magazine, size
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READER COMMENTS

(3)Add A Comment

luke, 9-30-2010, 12:59PM

2 stars vote downvote upReport
luke

I wish all Women's magazines were like this. I'm sick of what rags like Cosmo have done to the amazing women in my life. Even the strong and independent women I know have been negatively affected by media obsession and the fear mongering used to sell trash.

Reply »

C Williams, 10-04-2010, 4:32PM

2 stars vote downvote upReport
C Williams

I would defo read something like this. I mean i prefer woman being fine and normal sized instead of the size 0 near death look. If they are healthy and happy im fine with that :)

Reply »

Sue Thomason, 12-14-2010, 7:28AM

2 stars vote downvote upReport
Sue Thomason

This magazine is no longer called Just As Beautiful, it's called Beautiful and the new issue is on sale now from www.beautifulmagazine.co.uk

Reply »

 
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