The front windows of Cole Haan's new Soho location. Photo courtesy of Cole Haan

Cole Haan is continuing its cool streak by opening a new store in New York's trendy Soho neighborhood.

The retailer, which counts tennis ace Maria Sharapova among its designers and has collaborated with photographer/blogger Todd Selby for recent campaigns, tapped white hot design firm Roman and Williams to set the mood of the 1,720-square ft. space.

"Our focus was to create not just an environment, but an engaging and soulful experience," explains Robin Standefer, who runs R&W with her husband and partner, Stephen Alesch, and counts the Ace and The The Standard Hotel New York among its successes.

Stationed at 198 Prince Street, Cole Haan's fifth N.Y.C. store is outfitted with custom metal cabinets, steel and oak shelving systems, oak herringbone floors, and a glass beaded chandelier serves as centerpiece. Meanwhile, the back of the store is meant to evoke a design studio with a rotating array of curated items. This workshop space is unique to this location and will serve as the area where shoppers can come in and have their pieces custom altered.

"We are pleased to now call SoHo home," says Dave McTague, Chief Executive Officer of Cole Haan about the new space. "The neighborhood is a unique blend of historic character and youthful energy that resonates with our Cole Haan consumers."

An inside look at the store. Photo courtesy of Cole Haan

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