Marks and Spencer Bodymax Frontal Enhancement Pant before and after

The Bodymax Frontal Enhancement Pant: before and after. Photos courtesy of Marks & Spencer

Ladies, take a closer look: That guy you have your eye on might not exactly be the complete package -- especially if he's wearing crotch-enhancing underwear from Marks & Spencer.

The Daily Mail reports that the British retailer is set to debut two new styles of Bodymax body-shaping underwear for men on Oct. 15: one that provides a boost to the bum, the other with a wee bit of extra bunting in the bulge (which, judging by the photo on the company's site, give the illusion of some serious swelling that might require medical attention).

"Our technologists have worked hard to engineer two styles that are comfortable to wear and that give real results," says Dave Binns, head of M&S men's underwear. "These pants provide a real confidence boost for men, and we think they will prove popular with our customers."

The posterior picker uppers, which sell for £15 ($20 U.S.), use seam-free tailoring to raise the rear by a fifth, reports the newspaper, while a pair of fluffed-up frontals, which include a "shelf" that provides at 38 percent enhancement, will cost £10 ($13 U.S.).

And the look on your face when he drops his trousers and reveals he's not all he's cracked up to be? Priceless.

M&S, which already carries a line of Bodymax belly-flattening shirts, claims to have a waiting list of men who are eager to get into their underpants, which will be sold at 10 Marks & Spencer stores.

And for the guys who aren't brave enough to admit their shortcomings in public: The underwear can also be be purchased on the Marks & Spencer website.

In other news, check out the M&S underwear inspired by Robert Pattinson.

And speaking of enhancements, click here for a selection of the prettiest push-up bras around.