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Garnet Hill Winter Preview Catalog
Get the scoop on Garnet Hill's new winter preview catalog.
Courtesy of Garnet Hill
Phil Walter, Getty Images
Garnet Hill Winter Catalog
Garnet Hill kept it simple with this arty cover photo of an acorn. "Acorns are resonant with fall, the end of summer, and the beginning of a new season," muses Pates. "This cover is part of a new batch of images that are more graphic, meaning less romanced and sharper overall. We tend to make covers soft in the foreground and background; this cover is a departure from that aesthetic."
Garnet Hill Winter Catalog
The umbrella in this shot isn't a mere prop -- it was a necessity! "We were pelted with horizontal freezing rain," recalls Pates, "so it was challenging, but we managed to survive with aplomb." (In other words, the model's hair looks perfect despite the miserable weather. How do they do it?)
Garnet Hill Winter Catalog
"The new sweater shapes are so flattering," promises Pates. Garnet Hill branches out with some of-the-moment styles, like boxy boyfriend sweaters or a short knit cape over stovepipe cords. The new take on a Fair Isle pattern gives this chocolate-brown sweater oversize, shoulder-hugging stripes.
Garnet Hill Winter Catalog
A faux-fur cheetah coat makes the glamour needle jump, while round tortoiseshell specs and tousled hair make the look modern, not costumey. Garnet Hill revisited a popular past topper and revamped it with a jumbo portrait collar and leaner fit.
Garnet Hill Winter Catalog
The design team ran riot with ruffles this season. Here, a funnel-neck coat is softened up with a ribbon-candy-shaped ruffle, while a pleated grosgrain ribbon ruffle zigzags along the neckline of a cardigan.
Garnet Hill Winter Catalog
These hand-hooked wool rugs and pillow covers were inspired by the popular Haverhill scarf (which comes in a red-and-purple mix this season). Besides the starlike afghan patterns, the rugs and pillows are also available in cheery rooster and hat motifs.
Garnet Hill Winter Catalog
A closer look at the Hooked Wool rug and pillow cover collections.
Garnet Hill Winter Catalog
Garnet Hill found a new kindred spirit in stationery company Snow & Graham. Designs previously found on cards and calendars, like this sharp, graphic take on winter berries, now spill across flannel sheets and cotton comforters. More Snow & Graham designs will be introduced in future collections.
Garnet Hill Winter Catalog
Garnet Hill, source of all things comfortably chic, really comes into its own when the temperature drops. And lucky for you,
StyleList got a behind-the-scenes look at its toasty winter preview catalog.
This catalog feels particularly domestic, both in its cozy home décor pages and in the on-location fashion shoots set in the Northeast (rather than a faraway destination, like last winter's
Iceland photos).
"The ongoing theme throughout the winter book is Live With What You Love," creative director and vice president Charles Pates tells
StyleList. "The homespun trend is definitely prevalent this season."
This approach manifests itself in long, drapey knits that can be wrapped around you like a blanket, hand-knit sweaters, and soft textures like pinwale corduroy.
Feminine flourishes are another major trend. "Dimensional detail, such as ruffles and floral embellishments, turn basics into something special," explains Pates. Ruffles unfurl everywhere from bathrobes to petticoat skirts.
Flounces have been
going strong for months and are heading straight into the cold-weather months. Pates especially likes embellished tops for layering.
There are lamb's wool and cashmere sweaters seemingly on every other page. Some go the ruffle route, such as the
ruffle-tipped, tie-front cardigans.
Others, like the
patch-pocket sweater coat, have an oversized, boyish shape. (Since "
30 Rock" character
Liz Lemon is such a fan of sweater weather, we wouldn't be surprised to see her in one of these.)
For a few special-location shoots, the creative team and models decamped to
Brooklyn, NY, and
Pennsylvania.
"Brooklyn has so much character and was logistically just a better choice than Manhattan. The bridge alone is a work of art!" enthuses Pates. In the Keystone State, the team conjured up an atmospheric train station as a backdrop for winter coats.
A popular scarf design led to a new line of home items. The
crocheted Haverhill scarf, with its "rose window" pattern, was translated into pillows and rugs -- another example of the crafty vibe.
An exclusive new partner is also introduced in this catalog:
Snow & Graham, the
Chicago-based stationery company. Its designs for sheets of paper now appear on
bedsheets.
"We've always been huge fans of their clean and simple letterpress graphics," notes Pates. For this debut, their signature red winter berry pattern shows up on flannel bedding, while a multicolored bird-and-branch print lands on percale sets.
In related news, get the story behind
Anthropologie's fall catalog.
