Garnet Hill Winter Preview Catalog
Get the scoop on Garnet Hill's new winter preview catalog.
Courtesy of Garnet Hill
Phil Walter, Getty Images
Garnet Hill, source of all things comfortably chic, really comes into its own when the temperature drops. And lucky for you, StyleList got a behind-the-scenes look at its toasty winter preview catalog.
This catalog feels particularly domestic, both in its cozy home décor pages and in the on-location fashion shoots set in the Northeast (rather than a faraway destination, like last winter's Iceland photos).
"The ongoing theme throughout the winter book is Live With What You Love," creative director and vice president Charles Pates tells StyleList. "The homespun trend is definitely prevalent this season."
This approach manifests itself in long, drapey knits that can be wrapped around you like a blanket, hand-knit sweaters, and soft textures like pinwale corduroy.
Feminine flourishes are another major trend. "Dimensional detail, such as ruffles and floral embellishments, turn basics into something special," explains Pates. Ruffles unfurl everywhere from bathrobes to petticoat skirts.
Flounces have been going strong for months and are heading straight into the cold-weather months. Pates especially likes embellished tops for layering.
There are lamb's wool and cashmere sweaters seemingly on every other page. Some go the ruffle route, such as the ruffle-tipped, tie-front cardigans.
Others, like the patch-pocket sweater coat, have an oversized, boyish shape. (Since "30 Rock" character Liz Lemon is such a fan of sweater weather, we wouldn't be surprised to see her in one of these.)
For a few special-location shoots, the creative team and models decamped to Brooklyn, NY, and Pennsylvania.
"Brooklyn has so much character and was logistically just a better choice than Manhattan. The bridge alone is a work of art!" enthuses Pates. In the Keystone State, the team conjured up an atmospheric train station as a backdrop for winter coats.
A popular scarf design led to a new line of home items. The crocheted Haverhill scarf, with its "rose window" pattern, was translated into pillows and rugs -- another example of the crafty vibe.
An exclusive new partner is also introduced in this catalog: Snow & Graham, the Chicago-based stationery company. Its designs for sheets of paper now appear on bedsheets.
"We've always been huge fans of their clean and simple letterpress graphics," notes Pates. For this debut, their signature red winter berry pattern shows up on flannel bedding, while a multicolored bird-and-branch print lands on percale sets.
In related news, get the story behind Anthropologie's fall catalog.