blonde hotel maid

Going platinum. If you're not blonde, you need not apply to a new resort. Photo: Getty Images

Talk about blonde ambition.

A Lithuanian company has revealed plans to open a Maldives holiday resort run entirely by blonde women -- though some critics are calling the move "racist," the BBC reports.

The Olialia (that's pronounced "ooh-la-la," by the way) firm is planning to employ only blondes on the exotic resort, with flights to the island also crewed solely by blondes (including the pilots), according to the news service.

And if that doesn't have you packing your bags, perhaps this will. The Telegraph reports that the Indian Ocean resort -- set to open in 2015 -- will include an "education center" which advises (presumably brunette and redhead) female guests on "how to always be perfect and look great."

Well, that's something you don't get at the Holiday Inn.

"When women with dark hair work here, they are surrounded by all these beautiful blondes, so eventually they end up going blonde too," Olialia managing director Giedre Pukiene (a blonde) told the BBC, citing her company's desire to break the airhead stereotype.

"Our girls are very smart and they have degrees.

"All of them want to do something with their lives. They have lots of business ideas."

Those "ideas" include a nightclub and a brand of cola.

But not everyone is ready to "lighten up," as it were.

"This is racist and should not be allowed in the Maldives," a reader of the Maldivian news site Minivan reportedly complained.

The blondes-only hiring practice could also run afoul of local laws requiring that resorts hire at least 50 percent local staff, and may violate EU employee discrimination laws, the BBC reports.

How do you feel about this blondes-only employment policy? Leave a comment.

In other hair news, check out Bruce Willis' raw meat toupee.