When you step into stores this month, it's going to feel like you're putting on a pair of rose-colored glasses.

As the popularity of National Breast Cancer Awareness Month has spread, so have the pink products that flood store shelves in support of the cause. No where is this more apparent than in the beauty industry, where women dominate both the business and consumer sides, and often have compelling first-hand reasons for wanting to raise funds for the second leading cause of cancer death in women today. (Lung cancer is number one.) It isn't rare for brand founders to even be breast cancer survivors themselves.

While it would be impossible to feature all the amazing beauty brands who are donating to the cause this month, we've rounded up our top twenty picks who have gone above and beyond, and who have created products specifically to fundraise this month.

While we're on the topic of health, click here to learn 6 beverages that promote health, wellness and beauty.