After last spring's lie-down trend, we're glad to see models back up on their feet and getting creative. Several major campaigns focus on women in arts-related settings, from a gallery to a backstage dressing room.
DKNY, for instance, shows models prowling a sleek New York art gallery, peering at paintings. Inspired by the city's art scene, the company staged a photo shoot at the Max Lang Gallery in Chelsea. (The fall clothing line was influenced by a recent exhibition on the Bauhaus movement at the Museum of Modern Art, to boot.)
Louis Vuitton evokes Old Hollywood and Broadway in its lush campaign with Christy Turlington, Natalia Vodianova and Karen Elson. In a behind-the-scenes video, Marc Jacobs spoke about the "cinematic feeling" of the dressing-room set, where the women suggest a post-performance primping.
Prada, meanwhile, turned Angela Lindvall into a torch singer. In a campaign trailer, she croons "Fever" in a vampish nightclub scene. (Or maybe that's karaoke on Planet Prada.)
It's a welcome switch from the prevailing imagery this past winter, when The New York Times observed, "you may be tempted to ask when it became O.K. for models to lie down on the job."
Magazines and billboards were full of splayed-out girls. There was the "my shoes are so amazingly tall, I couldn't possibly stand" pose, perfected by Miu Miu and Versace. Alexander McQueen upped the ante with ads of Raquel Zimmermann wearing the notorious 10-inch Armadillo heels, lying wrapped in snakes.
Eva Mendes owned the "horizontal Twister" niche for Calvin Klein Jeans, while Louis Vuitton kept it simple with a "I've fallen and I can't get up" sprawl. The "I've fallen off the wagon and now I'm about to fall off this couch" variation got some play from Valentino on down.
While some images exuded seduction, other shots made the models look simply helpless. This season's approach is action-packed by comparison.
Are the advertising teams now inspired by Lincoln Center, the performing arts powerhouse and new location of New York Fashion Week? However it happened, we're glad they've pitched the prostrate.