Here's what's happening around the web this morning:

Color of Women's Underwear Signifies Bedroom MO
A psychologist claims that you can tell what sort of lover a woman is by the color of her underwear. As if we'd tell you.
[Daily Mail]

NewBeauty Buys Studio BeautyMix at Fred Segal
Beauty magazine NewBeauty has purchased the iconic Studio BeautyMix at Fred Segal in order to launch their own shop inspired by their editorial content. L.A., here we come!
[WWD]

Keira Knightley, Carey Mulligan Wow at "Never Let Me Go" Premiere
It's the battle of the Brit "its"! Keira Knightley hit the London premiere of "Never Let Me Go" in a gorgeous pearl Chanel dress, while co-star Carey Mulligan turned her pixie cut into a pinned-back up-do.
[Fab Sugar UK]

British Men Embracing "Machosexual" Appearance During Recession
The financial crisis has led to a rise in unshaven, ungroomed men, according to research from the Monkey Shoulder whiskey company. Hubba hubba.
[Daily Express]

Hair Clippings Cause Hairdresser's Nose to Collapse
Years of breathing in tiny hair clippings have caused a British hairdresser's nose to collapse. And we thought the Brazilian Blowout was dodgy.
[Metro]

NFL Swaps Reebok for Nike
The NFL is just doing it, yo. Nike will now take over the league's branded apparel and uniforms, replacing Reebok.
[Business Week]