Designer Imposters fragrances. Photos:

When Designer Imposter Fragrances asked the world if it wanted to smell like Giorgio in the 1980s, the canary yellow and white striped bottle turned iconic... that cheesy, I-can't-believe-I-wore-that, "Totally 80s" kinda way reserved for double socks and acid washed handbags.

But if you thought these spritzes went the way of teased bangs and Garbage Pail Kids, you're mistaken. Designer Imposter perfumes have been on some local drugstore shelves ever since. In fact, they have an entire website.

(For those too young to recall Designer Imposters' shining moment in olfactory -- and pop -- history, the brand riffs off popular designer fragrances and presents them at drugstore prices.)

And now, the brand is reintroducing itself to a recession-worn economy that is looking for the kind of cheap thrill for which the brand is most well-known. Not too far removed from the prices of the shoulder pad decade, body sprays today check in at $3 and change and one ounce fragrances cost no more than $10 a pop.

The bane of the luxury fragrance market's existence, Designer Imposter Fragrances is taking advantage of its less-than-sophisticated brand image with the launch of a self-deprecating online campaign. Viral videos poke fun at the Ali Laughter commercials of the early '90s with the help of two new fresh-faced blondes who run amok through the streets of Manhattan and crash New Jersey Fashion Week in eye brow-raising (not to mention derrière-flashing) costume renditions of the original black bars look sported by Laughter back in the day.


While in the Garden State, the "Black Bar Girls" take a twirl on the official red carpet -- or New Jersey Turnpike -- and interview a freestyle rapping guido and local pageant queens who have seemingly overdosed on sequins and false lash strips. With instant clicks soaring the new video's popularity on YouTube, the brand has already planned to send its girl power brand ambassadors to the upcoming L.A. Fashion Week for some more rambunctious fun.


As for the fragrances the brand hawks now, the knock-offs are surprisingly on point with industry trends. Too Rich Too Famous is a jab at L. L.A.M.B. by Gwen Stefani, while Prettiest! imitates Daisy by Marc Jacobs and Goddess pushes aside Vera Wang's Princess. The oldie but goldie Clinique Happy is challenged by Wanna Play?, as is Calvin Klein's Obsession by Confess.

And while we may all snicker at the lowbrow humor, we know we can't be the only ones who secretly want to pop off the lid of the nearest body spray to see just how alike the scent smells to its prestigiously priced counterpoint. Designer Imposter Fragrances took it a step further, and dragged tables and testers to the students of NYU -- where a blind sniff test measured the students' ability to distinguish between luxury and knock-off.


Who knew bad taste could smell so good?

Click here for 10 must-have fall fragrances.

And for another 80's flashback, check out our interview with the Pretty in Pink girl of the decade.