Dolce & Gabbana's holiday 2010 advertisement. Photo: Courtesy of Solve Sunsbo

Nothing screams sex appeal quite like a Dolce & Gabbana campaign, and the Italian luxury brand's just-release holiday makeup advertisement, featuring screen siren and company spokesmodel Scarlett Johansson tousled between black satin sheets and a handsome male model, is no exception.

Pat McGrath and Scarlett Johansson at the Dolce & Gabbana Holiday 2010 ad campaign shoot. Photo: Robert Bellamy for Dolce & Gabbana

These exclusive behind the scenes shots reveal makeup artist Pat McGrath and hairstylist Oribe primping the blonde bombshell before her close-up. McGrath created a pink lip tempered by neutral gloss for a final nude lip that doesn't wash out the fair-skinned actress's complexion. No matter your own coloring, McGrath says it's a simple look you can do yourself.

"It's quite simple really -- an almost neutral lip with a bit of color around the eyes can be so gorgeous, but it's also daring," says McGrath, who collaborated on the collection of deep eye shades and gentle lip colors. "We were exploring the power of nuance, creating a mystique that, while ephemeral, speaks with authority," adds McGrath.

If the high-cheekboned and dashingly good-looking model David Ghandy was laying beside us, we'd feel more than just a little "ephemeral" too.

The holiday palette features soft chocolates, pralines and pinks for lips and cheeks, while eyes take center stage with smoky shadows -- the highlight of which is a dramatic purple that pairs beautifully with the other quieter colors.

"For the holidays, we played with an iconoclastic idea of what's sexy, exploring a more nuanced kind of contrast," explains Domenico Dolce. "There's an almost intangible sensuality on the surface, seemingly delicate, yet below the surface there's a hint of the erotic expressed that's completely disarming and very much about fantasy," he adds.

Scarlett Johansson at the Dolce & Gabbana Holiday 2010 ad campaign shoot. Photo: Robert Bellamy for Dolce & Gabbana



Another aspect of contrast that catches the eye is the brand's distinctive and super sleek gold packaging, which functions almost like an accessory when you pull it out of your purse for a touch-up. We imagine holding a piece of the luxury partly factors into the cost, which reaches into higher industry price points, with lipsticks retailing for $30, eye shadow compacts ranging from $36 to $59, and pink and nude nail lacquers settling in at $20 each.

Scarlett Johansson and David Ghandy at the Dolce & Gabbana Holiday 2010 ad campaign shoot. Photo: Robert Bellamy for Dolce & Gabbana



The entire collection is rolling out to select Saks Fifth Avenue stores and Saks.com now, where we expect a fashionably long line.

And Dolce & Gabbana isn't the only luxe design house skipping the predictable holiday red this year; Chanel is all about the fuchsia.