Handless model Tanja Kiewitz black bra lingerie Belgian disability non-profit group CAP48

Handless model Tanja Kiewitz wears lingerie in a new ad to raise disability awareness. Photo courtesy of CAP48

A racy new lingerie campaign is making waves... but not for the reason you think.

The ad for Belgian disability non-profit group CAP48 stars blonde beauty Tanja Kiewitz posing in a sexy black bra and revealing that she is missing her left hand, the Global Post reports.

The groundbreaking black and white ad -- reads, "Look me in the eyes... I said the eyes" -- has now reportedly made Kiewitz an overnight sensation while helping to highlight disabled issues.

"There's been a huge reaction," the 35-year-old graphic designer told the Global Post.

"I've been besieged on Facebook. Mostly the reactions have been great, really positive feedback."

Kiewitz, who was born with her left arm ending just below the elbow, says the campaign is designed to change the way people see the disabled.

"People often think that handicapped people don't have a personality, that they are strange people," she told the paper.

"They have to see that I'm a woman above all and that I can be beautiful and sexy, and the handicap is secondary."

Crediting the ad for boosting her self-confidence, Kiewitz also told the Global Post that she'd like to more models like her.

"It would be good if handicapped people started to be used to advertise other things," she told the paper.

"Why shouldn't somebody with a disability be a model? It would make a change from those models who all look alike.

"Why don't we have more people in wheelchairs speaking on TV, they can speak as well as anybody else."

Indeed, British retailer Debenhams has featured a wheelchair-bound model in recent campaigns, while London is hosting the Fashion with Passion, a fashion show featuring disabled and non-disabled models and designers, on Oct. 22.

In other lingerie news, a new poll reveals that most women prefer nude underwear.