Shot in Malibu by photographers Mert Alas and Marcus Piggott, the family-friendly ads show mama J.Lo rocking tousled beach waves and some glam printed tunics while curly-haired daughter Emme and pompadour-blessed son Max play on the beach in their Gucci gear.
"It's the first time I have worked with my kids in that way," Lopez says in the new issue of Us Weekly. "It was a totally special experience."
And talk about two chips off the old Jenny from the block -- Lopez tells the magazine her daughter is already a budding fashionista. "Emme picks out her own outfits and likes to sleep in her princess dress," she says. And her son? "It's hard to get Max dressed. He prefers to run around the house with no clothes on."
As we've previously reported, the Gucci kids line -- set to debut in November -- will include apparel, footwear, accessories, and leather goods for tykes from 0 to 2 and 2 to 8.
And to kick things off, Gucci is making a donation to UNICEF's Schools for Africa initiative in honor of the launch.
"It's exactly why I'm excited to be a part of this," Lopez tells Us Weekly. "Now there are two Gucci spokesbabies for a beautiful cause!"
The label will also host children's parties at six of its international flagships on Nov. 20.
So, um, anybody got a kid we can borrow?