Génifique Youth Activating Concentrate

Génifique serum utilizes gene-based technology. Courtesy photo.

Lancôme is spearheading a charity initiative that will allow you to score a popular anti-aging skin saver and donate to the St. Jude Children's Research Hospital.

For one day only -- on Friday, October 22 -- $7 from the sale of every bottle of Génifique Youth Activating Concentrate will benefit the pediatric cancer center.

The French luxury brand has pledged a $100,000 minimum donation to the Memphis, Tennessee-based hospital, which offers life-saving cancer treatments to all children, regardless of insurance coverage or a family's ability to pay. Continuously ranked as the number one children's hospital in the country, the center is entirely funded by donations.

Génifique is a lightweight anti-aging serum that you can smooth on after cleansing and before your moisturizer, day or evening. The quick-absorbing texture is surprisingly lightweight, and doesn't leave behind the grease or shine that is so common with other anti-aging treatments. We also love spreading it on as a base before makeup, for foundation that slips on like silk and pigment that wisps more evenly over skin.

Celebrity fans who hoard the skin treat include brand ambassador Julia Roberts and "Mad Men" star Christina Hendricks, as well as, cover girl Veronica Webb. Priced from $78 to $125 for one to 2.5 ounce dropper bottles, it's the perfect excuse to indulge and give back.

But we're such fans of the feel-good serum that we've arranged for ten lucky readers to celebrate 'Genes Day' in style, by winning a bottle of Génifique for free!

To enter the giveaway:
-Leave a confirmed comment below telling us a recent good deed you've done for someone else.
-The comment must be left by Wednesday, October 27, 2010 12PM EST.
-You may enter only once.
-Ten winners will be selected in a random drawing.
-Ten winners will receive Lancôme's Génifique Youth Activating Concentrate, valued at $78 each.
-Open to legal residents of the 50 United States, the District of Columbia and Canada (excluding Quebec) who are 18 and older.

Click here for complete Official Rules.