Cover your ears, kids.
Promoting the store's range of sexy Halloween costumes, the radio ad features a soundtrack of screams that lead into "screams of sexual pleasure," according to the paper.
Hmmm. So that's what FM stands for...
But the steamy spot was deemed too hot to handle by the UK's Radio Advertising Clearance Center for reportedly breaching regulations on taste and offense.
"The ad contains fairly overt sexual references in terms of sound effects," an RACC spokesman told the Telegraph.
"We believed that it was too strong for broadcast on commercial radio."
Not surprisingly, Ann Summers is appealing the decision and urging customers to post the ad on YouTube. Do we smell a PR stunt?
"The response from the RACC has made us question –- what is too sexy," a spokesperson for the company told the paper.
"We believe that Britons are broad-minded and would understand the topical and cheeky nature of our advert."
Meanwhile, a Calvin Klein ad has been banned in Australia for "suggesting rape."
And for a good laugh, check out this roundup of the most inappropriate Halloween costumes of all time.