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Christian Siriano Expanding Payless Line, Talks Lower-Priced Clothing Collection

by Lisa Marsh (Subscribe to Lisa Marsh's posts)
Posted Oct 25th 2010 at 4:10PM  
5 Comments
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Christian Siriano American Express event roling rack dresses

"PR" alum Christian Siriano and his rolling rack of voluminous dresses. Photo courtesy of American Express

Christian Siriano knows who loves him.

The designer, who rose to fame as a "Project Runway" winner, is expanding his collection at Payless ShoeSource from merely dress shoes to up to 20 styles of shoes, boots, sandals, and handbags for Fall 2011.

He is also considering a higher-priced footwear line to complement his ready-to-wear collection, Footwear News reports.

Siriano knows many of his fans cannot afford his signature frocks, which can carry four- or even five-digit price tags.

"That's why I do the Payless collection, because a lot of the fans are young and can't afford the clothing," he recently told StyleList.

The designer spent an evening with 40 American Express Platinum Card members -- presumably his customers -- at Saks Fifth Avenue in Manhattan, chatting about current shopping, spring trends, and fashion in general. He also showed dresses from his Spring 2011 collection, which could be pre-ordered that night.

Mingling with his people is one of Siriano's favorite things to do, he admitted.

"As a younger designer, being with the customer is the best knowledge you can get," he said. "That's how I design my collections. I don't know if everyone loves them, but my fan does, which is important."

His die-hard followers could be satisfied shortly by a lower-priced Siriano clothing collection.

"I've definitely toyed with the idea and want to make sure I can do what I want to do," he said. "That will be the goal for the next couple years."

Christian Siriano Spring 2011 collection gowns

Three gorgeous gowns from Siriano's Spring 2011 collection. Photo courtesy of American Express

In other news, catch up on this season's "Project Runway."
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Filed under: Accessories, Fashion, Celebrity, News, Designers & Brands, Celebrity Style
Tags: American Express, celebrity designers, Christian Siriano, collaborations, diffusion lines, dresses, Fall 2011, Fall2011, lower-priced clothing lines, Payless, Project Runway, retailers, Saks Fifth Avenue, shoes
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by 5min
  • Behind The Shoot with Christian Siriano Behind The Shoot with Christian Siriano Play Project Runway's Christian Siriano talks about Project Runway and his inspiration for his latest collection on the set of Elle's fashion shoot.
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  • Christian Siriano on His Inspiration for His Spring 2011 Collection at NYFW Christian Siriano on His Inspiration for His Spring 2011 Collection at NYFW Play Backstage at the Christian Siriano fashion show with the designer telling us about his inspiration for the collection and the makeup and hair experts showing us how to create the looks on the models.
  • Heidi Klum: Backstage With Christian Siriano Heidi Klum: Backstage With Christian Siriano Play Heidi Klum chats with Christian Siriano backstage at his show.

READER COMMENTS

(5)Add A Comment

Bonnie, 10-26-2010, 12:14PM

2.5 stars vote downvote upReport
Bonnie

Christian Siriano is so adorable. I wish I could shrink him down, put him in my handbag, and carry him everywhere.

http://glamkittenslitterbox.blogspot.com/

Reply »

Dame Suzy, 10-31-2010, 12:41PM

2.5 stars vote downvote upReport
Dame Suzy

So happy to see Christian up and running. I notice his high-end (but not couture) dresses available, and am so glad he's doing couture where he can let his creativity run free. Cute that he's doing a shoe line for the young-uns. He's not afraid to diminish his chic reputation.

Reply »

Alice Hernandez, 11-09-2010, 1:38PM

2.5 stars vote downvote upReport
Alice Hernandez

This makes me so excited you have NOOO idea. I love everything Christian Siriano I watch for what he's doing next and where he is going. I absolutely adore his collection at Payless Im always checking it for more and more new styles. I am a huge shoe person and Christian's design aesthetic is right up my alley! My husband even says he can see me in everything he makes from dresses to shoes, to accessories! I love it ALL! I say EXPAND EXPAND EXPAND! LOVE LOVE LOVE!

Reply »

reebok shoes, 7-31-2011, 11:40PM

2 stars vote downvote upReport
reebok shoes

http://www.reebok4sale.com

Reply »

new balance, 7-31-2011, 11:39PM

2 stars vote downvote upReport
new balance

http://www.topnewbalance.com

Reply »

 
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