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Abercrombie & Fitch Under Fire For Spraying Cologne Containing 'Secret Chemicals' in Stores

by Grace Gold (Subscribe to Grace Gold's posts)
Posted Oct 28th 2010 at 11:18AM  
32 Comments
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An Abercrombie & Fitch store. Photo: Getty Images

Abercrombie & Fitch -- the retailer known for enticing its young adult demographic with bare-chested male models stationed near doorways and electronica music thumping throughout its stores -- will be receiving a flurry of angry guests at its Fifth Avenue and 57th Street flagship store in New York City on Friday.

Teens Turning Green, a student-led group that advocates for the elimination of toxic chemicals in the environment, will speak out against the brand's practice of automatically spraying the store's signature Fierce fragrance from track lights, complaining that the blend saturates the air and poses a threat to public and environmental safety.

"We as teens feel it is unacceptable that Abercrombie and Fitch customers are unknowingly being exposed to harmful chemicals by simply walking into the stores," says Jessica Assaf, co-organizer and president of the Turning Green Chapter at New York University. "We have decided to stand up for our health, and demand a change."

Campaign for Safe Cosmetics has also joined the fray, contending that the Fierce scent contains 11 "secret chemicals" that aren't disclosed on the label, eight ingredients that are known to set off allergic reactions like headaches, wheezing, asthma and contact dermatitis -- as well as alarming levels of a chemical that may disrupt hormones essential to male reproductive health.

A&F's Fierce Cologne. Photo: Amazon.com

"A&F's image is that of the ideal strong young hunky man, yet Fierce has diethyl phthalate in it, shown to be linked to harm the manliest hormone," says Alex Peaslee, co-president of Teens Turning Green, NYC, about the chemical's purported effects on testosterone. "It seems that the young guys are receiving exactly the opposite of what they hoped to gain by shopping there," added Peaslee.

The protest has brought together a diverse assortment of groups, including MomsRising, American Fertility Association, Physicians for Social Responsibility, AllergyKids and the State Nurses Associations of Connecticut, Rhode Island and New York, who all collectively penned a letter with Teens Turning Green to A&F CEO Mike Jeffries about their concerns surrounding the spraying practice. Jeffries has not responded the letter, but the brand did address concerns on its public Facebook page.

"A&F has significantly reduced the frequency of hand spritizing that associates do in the stores. Instead, we use scenting machines which provide a more uniform distribution of fragrance," states the brand. "The machines emit a water-based, safe fragrance that complies with local, state and federal laws. The formulation contains no harmful volatile organic compounds or any chemicals known to cause cancer, birth defects or any other reproductive harm."

Reactions to fragrance are not uncommon, with thirty percent of the general population affected by breathing difficulties, headaches and other symptoms of sickness, says Dr. Anne Steinemann, professor of civil and environmental engineering and public affairs at University of Washington.

And according to A&F's statement, the practice of grouping all individual fragrance components under the one approved name of "Fragrance (Parfum)," is an industry standard, and not done for purposes of concealing anything from the public. "This practice is used by virtually all companies in our industry. With respect to the US and Canadian markets, A&F actually exceeds local requirements by including more allergens than is required, thus providing pre-sensitized individuals valuable information to assist them in product selection," continued A&F in the statement.

The Safe Cosmetics Act of 2010 is currently under debate in Congress, where democratic representative Jan Schakowsky from Illinois introduced it to the U.S. House of Representatives on July 20th. If passed, the act would require companies list all the chemicals in fragrance, no longer use chemicals with the highest toxicity levels, and test all cosmetic ingredients for safety.

And if you're impressed that teens have spearheaded the protest, wait until you read what Ava Anderson launched after sharing the same concern over toxic chemicals in beauty products.

And click here to learn how to make your beauty bag more eco-friendly.
Read All Comments
Filed under: Fragrance, Beauty, News, Designers & Brands
Tags: abercrombie and fitch, AbercrombieAndFitch, Campaign for Safe Cosmetics, CampaignForSafeCosmetics, teens turning green, TeensTurningGreen
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READER COMMENTS

(32)Add A Comment

StudBoy, 10-28-2010, 2:45PM

2.5 stars vote downvote upReport
StudBoy

That seems perfectly logical. I mean, after all....

»

clare, 10-28-2010, 2:13PM

Half a star vote downvote upReport
clare

I Googled diethyl phthalate and apparently it's safe:

http://www.dep-facts.com/

People are just out to pick on Abercrombie and Fitch...... YAWN...... it's the NEW TREND!

Reply »

Tigerlily, 11-01-2010, 8:21AM

2.5 stars vote downvote upReport
Tigerlily

Yes, definitely believe everything you find on Google. Great idea.

»

DEL, 10-28-2010, 2:25PM

3 stars vote downvote upReport
DEL

No.....I need an inhaler when walking past the doors of that place! Some people are just allergic to perfumes.

Reply »

kac, 10-28-2010, 2:55PM

3 stars vote downvote upReport
kac

i HATE stores that spritz!!! perfumes trigger migraines for me so they automatically lose my business...unless they want to pay for my ER visit to treat the migraine...

STOP STINKIN' UP YOUR STORES!!!!

Reply »

di952, 10-28-2010, 2:46PM

3 stars vote downvote upReport
di952

Apparently the owners of A&F have not read their history of lawsuits in New York state. Macy's paid a small fortune to someone after they sued Macy's for spritzing them with cologne without permission and thus triggered a major asthmatic allergic reaction. That's also why for the last 10 or 15 years, other stores ask permission before spritzing perfume onto customers. That's also why the perfume odor level has been so much lower in stores for years. As an asthmatic, I glare at anyone who even touches one of those sprayers near me.

Reply »

Pam, 10-28-2010, 3:15PM

3 stars vote downvote upReport
Pam

If not for the customers they should discontinue that practice for the health of their employees. They are forced to work in that environment all day long. Shame on A&F!! >:(

Reply »

CD01, 10-28-2010, 3:19PM

2.5 stars vote downvote upReport
CD01

The cologne smells like cheap crap and my son absolutely hates that store.

Reply »

don, 10-28-2010, 3:46PM

3 stars vote downvote upReport
don

it covers up the smell of the customers around yuo

Reply »

paul, 10-28-2010, 4:32PM

2 stars vote downvote upReport
paul

Just when I think Arerica can produce no more "whiners" I find myself corrected. I wish more people were against leaving their house at all

Reply »

beffyg, 10-28-2010, 4:12PM

3 stars vote downvote upReport
beffyg

What about the OSHA Occupational Noise Exposure standard?

The music in there has got to be over permissible levels for exposure. And I am not some cranky old person complaining; I am in my 20s, I actually shop there, and I kind of like the smell of the cologne. But I could never work there... I'd lose my hearing.

Reply »

Elf, 10-28-2010, 4:13PM

2.5 stars vote downvote upReport
Elf

Thanks for this warning article! I have reactive airway disease and colognes, perfumes, & paint can trigger it. I knew to stay away from cosmetic counters but didn't realize a store would just ramdomly spray the air. I definately won't be shopping at this store!

Reply »

Annee, 10-28-2010, 4:16PM

2 stars vote downvote upReport
Annee

I have never been in one of their stores. Why? While I am NOT allergic to perfume, just walking by the store leaves me gasping for breath. Disgusting.

Reply »

Elf, 10-28-2010, 4:16PM

2 stars vote downvote upReport
Elf

Google "reactive airway disease" and then decide if it's still a harmless practice.

Reply »

George, 10-28-2010, 4:38PM

Half a star vote downvote upReport
George

I don't see what the problem is here. Many stores spray scents into the air. It is no different than spraying a can of Glade air freshener. A&F is not spraying perfume on any customers, but rather using the same scenting machines found in abundance in every mall. I shop at A&F because I like it there. If you don't like it, there are plenty of other stores that might cater more to your tastes. May I suggest Walmart?

Reply »

HI, 10-28-2010, 4:57PM

Half a star vote downvote upReport
HI

If you don like it stay at home If you let you Kids shop with out you your fault If you work their and don like it leave!! That cslled FREEDROM 'It all up to you as aperson to deside what to do where to go what to buy Don"t Blame the store SOme one buying it or they would not sell it!!

Reply »

Frank, 10-28-2010, 4:54PM

3 stars vote downvote upReport
Frank

I heard it's a government program to sterilize all the young idiots that think a "brand" makes them cool.

Reply »

JB, 10-28-2010, 4:58PM

2 stars vote downvote upReport
JB

SIMPLE!!!!!!! For Gods sake, if ya don't like it DON'T GO INTO THE STORES!!!!!!!!!!

Reply »

BarbaraAnn, 10-28-2010, 5:31PM

2 stars vote downvote upReport
BarbaraAnn

I find that the stores spray such an extreme amount of the perfume that I can barely breathe, and therefor, cannot go in! The smells are so strong it takes my breath away, and does not smell good because its way too overpowering! Sometimes there IS just too much of a good thing, and this is one of them! Pheewww! Some good old fashioned fresh, clean air would do a lot to improve the A & F stores!

Reply »

Amanda, 10-28-2010, 5:45PM

2.5 stars vote downvote upReport
Amanda

for those of you saying that you can just not go into the store if you don't like the smell, I challenge you to walk BY one of these stores and tell me you can't smell it. I have reactive airway disorder too, and I can't walk by this store OR Hollister without holding my breath, or I am gasping. It's one thing if you wanna stink up your store. It's another to smell up the entire mall walkway so that people can't even walk by without breathing it. Please stop doing this, it's unhealthy for those of us who can't breathe already!

Reply »

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