StyleList first reported on the trio's partnership with Latisse and the Make-A-Wish Foundation in which the three spokesmodels for the lash growth company would lead fundraising teams with their eye on the prize of collecting money for the charity that grants the wishes of children hospitalized with life-threatening diseases.
With just under $388,500 raised to date by all three women, we caught up with Ireland and Hightower to chat lashes, life and what it's like getting gorgeous for a close-up.
Ireland was initially hesitant about joining the partnership with Latisse even though she has a 16-year history of supporting the Make-A-Wish Foundation. "My dad always said our greatest jewels are our eyes, so I was very concerned about putting anything near my eyes -- you've got to be careful!" said Ireland. "I was very skeptical and spoke to many physicians about it, but they were all for it. It's also an FDA-approved treatment. That eased my concerns and I decided to give it a try."
As a blue-eyed blonde, Hightower also had reservations as the product carries a warning that it can potentially change the color of light-shaded eyes. But after speaking to doctors who told her that very rare effect was only seen in studies using the bitmaprost solution as drops applied directly to the eye for glaucoma as opposed to on the lash line for cosmetic use, the professional ballroom dancer decided to give it a go.
"I love not having to wear eye makeup," says Hightower. "I'm a blonde, so my lashes are blonde and I never felt like I could leave the house without eye makeup on before. Now I can get out of the house and just go, and I love the look of putting fake lashes on top of them when I'm dancing!" adds Hightower.
Ireland says the get-up-and-go aspect is what she enjoys the most about her results, too. "After having three kids, my waist line wasn't getting any thinner but my lashes were. I didn't intend not to wear eye makeup the other day, but I was in a dash to get out the door when I realized I hadn't even put on mascara but looked good. That was such a great feeling," she says.
Like many moms, Ireland has dealt with post-baby weight and has been open about the sudden kick-in-the-pants one of her kids gave her to get back in healthy shape. "Over a year ago, our son had received a camera and he was going around taking pictures. I saw him laughing with the other kids, and he said, 'Mommy, you look like you're pregnant!' Kids are so honest, they keep us humble," laughed Ireland.
"My advice is what they tell you to do on airplanes -- put your oxygen mask on first, then help others. As moms, we forget that," adds Ireland. "It's about my health, I'm not concerned with being able to climb back into a certain size swimsuit," says the 13-time Sports Illustrated swimsuit model. "I want to be there for our kids and be able to do all of those fun things with then. I want to dance at our great grandchildren's weddings!"
Latisse is still offering a free trial certificate until the end of November -- which has a retail value of about $120 -- with any minimum donation of $20 to the charity. You can redeem the coupon at your local pharmacy with a written doctor's prescription as the serum contains bimatoprost.
Check out our before and after photos from when we tried out the popular lash growth product.