At long last, justice has been served.
After years of watching us waddle around in our slimming Power Panties, men can now squeeze themselves into Spanx underwear of their very own.
"We applied our 10 years of knowledge and expertise in compression fabrics and transforming the body to this first-of-its-kind collection for men," Sara Blakely, founder of Spanx, told StyleList.
Following the launch of their Cotton Compression Undershirt collection, Spanx for Men is giving our guys' glutes a boost with a new underwear line, according to a company press release.
"Now we have Spanx for Men that gets rid of the bulge where you don't want it [spare tire] and enhances where you do! [referring to down below]," Blakely explained to us.
Available in briefs ($38) and boxer briefs ($48), the "breatheasy" undies are designed to enhance the south-of-the-border situation thanks to a "stretch-and-recover system" that expands when worn.
And then there's the 3-D pouch, a, shall we say, very generously sized groin enhancer. Gird your loins, gals.
The new collection also includes a line of Zoned Performance Undershirts ($75 to $78) which firm and tone the abs and torso while improving the posture. Gym, schym.
"Men love our Cotton Compression Undershirts and were asking for underwear to match."
Great. Now, what are the chances that Loverboy will keep his shapewear on 24/7? We'd hate to ruin the illusion.