Where's Old Spice Guy when you need him?
A new trend of eschewing daily showers, deodorant, and shampoos is hitting the country -- and soon, our noses, the New York Times reports.
Citing concerns over the potential health risks in aluminum-containing anti-perspirants, water conservation, and a desire to keep skin and hair from drying out, people are swapping baths for good ol' BO, according to the paper.
"We don't need to wash the way we did when we were farmers," Katherine Ashenburg, the author of "The Dirt on Clean: An Unsanitized History," told the Times.
"We have never needed to wash less, and we have never done it more."
Instead, Team Au Naturel reportedly prefers to freshen up by wiping down with wet towels, swiping lemon slices under the pits, and bathing just a couple of times a week.
And don't forget dry shampoo -- which has reportedly seen sales more than double since 2007 to 2009, according to the NPD Group.
Though there are social repercussions associated with this lifestyle choice. Despite the fact that not one interviewee admitted to the Times that people had complained about their smell, reactions have been mixed.
"When you tell a person you don't wear deodorant, you come across as, 'Oh, how European, how natural, how funky,'" actor Todd Felix told the paper.
Do you shower and use deodorant daily, or are you lax? Leave a comment.
Meanwhile, British men are ditching metrosexual grooming habits for a manlier new look.
Speaking of scamping on grooming, check out these famous ladies who rocked armpit hair.