club monaco launching in london browns blue dress khaki trench black booties

Club Monaco is crossing the pond. Photo courtesy of Club Monaco

Club Monaco is getting its passports in gear.

The brand, a younger, hipper division of Polo Ralph Lauren Corp., is headed to balmy London and the famed retailer Browns on South Molton Street.

Starting in February, Browns will stock an assortment of Club Monaco's women's and men's apparel in a ground-floor space known as Shop 24.

The collections will also be available on Browns's web site, which can ship internationally.

This partnership is one in a trend of U.K. retailers selling American brands. The biggest to date is Net-A-Porter carrying J.Crew, which started earlier this year.

Club Monaco also forged a comparable relationship with the U.S. retailer Shopbop.com
last month.

"We really wanted to be involved with Shop 24," Ann Watson, vice president of marketing and communications at Club Monaco, told WWD, "which is about the next new thing. It was a natural evolution for us, and with Browns we know we're reaching an international fashion consumer."

Club Monaco for Browns will launch with an event set to take place during London Fashion Week in February.

club monaco launching in london browns navy blazer shorts khaki shirtdress

Club Monaco's collection features classic navy and khaki. Photos courtesy of Club Monaco


In other news, Britain's Accessorize has landed in the U.S.