Leighton Meester

Leighton Meester has been named the face of Vera Wang's new fragrance. Photo: Stephen Lovekin/Getty Images

Leighton Meester, the formidable "Gossip Girl" Queen B, has been tapped by Vera Wang to be the face of the designer's new fragrance, due out next summer.

The buzz is that the ad campaign will be shot in New York City this weekend by fashion photographer Carter Smith and will pop up in Spring 2011 magazines.

Wang told WWD she chose Meester for the "beauty, talent and spirit will inspire all the young women that I hope will enjoy this passionate, new young fragrance." It seems like Meester is the "it" girl for branding right now as she (and her enviable hair) is already the spokesperson for Herbal Essences.

Little information on the perfume itself has been released, but if we know Wang, it'll be a class act.

Speaking of which, click here to find out the top 20 lessons Vera Wang has learned during her formidable career in fashion.

And check out our exclusive interview with Christina Aguilera where the blonde bombshell dishes on her new fragrances, what turns her on, post-baby style, and staying sane amidst the glare of the spotlight.