The fashion industry's love affair with a certain gold Balmain dress shows no signs of waning.
Already featured on six fashion magazine covers this season, the sexy metallic frock has landed cover #7 thanks to Anne Hathaway and the December issue of Elle UK.
Er... great minds think alike?
Hathaway was also party to the fashion world's last case of copycat syndrome, appearing in Vogue in a Miu Miu dress that had already starred on the covers of several other magazines.
Not that Balmain minds the overexposure.
"None of the magazines asked for cover exclusivity," a spokeswoman for the label told the Daily Mail.
"The first cover came out in June so other magazines had seen it. No one has complained so there is no drama at all."
We dunno. We'd be pretty PO'ed if we blew $30 grand on a dress and six other girls were wearing it.