Jason Wu Net-A-Porter wedding collection dresses

Three looks from Jason Wu's Net-A-Porter wedding dress collection. Photos courtesy of Net-A-Porter

Jason Wu is taking the plunge into bridal.

The designer, most famous for crafting Michelle Obama's Presidential Inauguration gown, is creating a capsule wedding collection available exclusively on Net-A-Porter's wedding boutique for one year.

"The idea behind the collection came from so many people -- clients and friends -- asking me to design bridal dresses for them," Wu tells StyleList.

"I designed my sister-in-law's dress for the wedding three weeks ago in Taiwan, and I designed a dress for [Teen Vogue's] Jane Keltner de Valle. I'm at an age where all of my friends are getting married and what's in store doesn't feel personal. I've shopped with my friends and then end up making the dresses."

The collection of five ivory looks will range from traditional (a big tulle frock) to contemporary (a short, beaded shift) with a few options in between. Wu is also designing several separates.

The dresses, available in January, range from $795 to $4,000 -- a far cry from the $15,000 price tag that gets bandied about as though it's normal.

Net-A-Porter's wedding boutique, which is coming up on its first anniversary, was created to offer dresses that aren't necessarily fraught with all the pomp and tradition of regular bridal wear.

For example, you could find something a designer had in his collection in a lovely blue color, but that the Net-A-Porter buyer felt could appeal to brides in white or ivory. This makes it a natural place for ready-to-wear designers to test whether there's a demand for wedding gear.

Designers on the site include Lanvin, Temperley, Diane von Furstenberg, BCBG, and now Wu.

"My capsule for Net-A-Porter fits in with the personality of the 'nontraditional bride,' I call it," he told us. "I love a very modern attitude with traditional elements. This is my response to what modern girls want."

jason wu wedding dresses sketches net-a-porter

Jason Wu's sketches for the wedding capsule collection. Image courtesy of Jason Wu


In related news, see which other retailer has said "I do" to wedding wear.