Dorian Leigh Jessica Biel Revlon Fire & Ice

Jessica Biel recreates the iconic 1952 Revlon Fire & Ice ad campaign that featured Dorian Leigh. Photos courtesy of Revlon

This holiday season, Revlon is bringing classic retro glamour back to lips and finger tips.

In 1952 when the beauty giant launched the Fire & Ice collection ad campaign featuring "It Girl" Dorian Leigh, the model's jet-black hair and striking red lips and nails set against a dazzling silver sequined gown triggered a hailstorm of copycats. So popular was the hue gracing Leigh's lips, that the featured Fire & Ice shade continues to be a top-selling Revlon shade.

Now the brand is bringing back the other lips-and-tips pairings with three new Super Lustrous Lipsticks and Nail Enamels meant to recreate the luxe femininity of the original shades.

Jessica Biel has been tapped to model a modern take on the iconic ad, with more touchably soft makeup and waves and a bateau-neck liquid beaded gown accompanied by a plumage-esque, sateen red shawl.

Rita Hayworth would be jealous.

Revlon Fire & Ice Super Lustrous Lipsticks

Revlon Fire & Ice Super Lustrous Lipsticks. Photo courtesy of Revlon

StyleList first peeked at a shade from the storied Fire & Ice collection backstage at New York's Spring Fashion Week in September, where celeb makeup artist Gucci Westman dressed model's lips at the Ohne Titel show in a vibrant punch of coral-orange -- which is Siren from the color collection.

"The bright orange adds a freshness to a lot of the whites, greys and silvers in the collections this season," Westman told StyleList. "It also has a nice futuristic feeling without being too strange. Very wearable for spring with a squeaky clean face."

Westman's vivid orange idea seemed to spread like lightening through the rest of spring fashion week's shows, with equally rich lips seen at collections ranging from Marc by Marc Jacobs, Luca Luca, Isaac Mizrahi and Alice + Olivia. Clearly, after seasons of minimalist and nude makeup looks, both designers and women are clamoring for a deeper and more glamorous expression of color.
Revlon Fire & Ice Nail Polishes

Revlon Fire & Ice Nail Polishes. Photo courtesy of Revlon

The new Revlon lip shades include the aforementioned orange Siren, a fuchsia pink Temptress, a creamy, soft pink Demure, and the existing Fire & Ice red, which will be packaged in a limited-edition vintage case that looks like it came straight out of an old Hollywood makeup traincase. Lipsticks will retail for $7.99 a piece, with the matching nail polishes checking in at $4.79 each. The Fire & Ice vintage-designed lipstick will sell for $8.99, with all shades currently rolling out to drugstores nation-wide this month.

Now all you need is some "Mad Men" fashion to complete the retro-glam look.

Also, find out how to create a glamorous pin-up girl hairstyle.

In other ad-related news, it looks like the Victoria's Secret Angels will be starring in Dolce & Gabbana's Spring campaign.