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66 Percent of Women Use Expired Makeup, Study Finds

by Erin Donnelly (Subscribe to Erin Donnelly's posts)
Posted Nov 12th 2010 at 1:50PM  
25 Comments
Share
old makeup brushes

This makeup bag needs a little refresher. Photo: Getty Images

Ladies, we need to talk.

According to a new British study, 66 percent of women admit to using makeup products after they've hit their expiration date, the Daily Express reports.

You filthy animals!

The Opinium Research poll of 3,813 women also found that 15 percent didn't even realize that cosmetics have "use by" dates, while 49 percent simply don't check the date, according to the paper.

A third of women said that they check the "use by" dates but don't necessarily follow them, and 73 percent confessed that they don't know what ingredients their cosmetics contain.

Sigh. It's like you're not even listening to us.

"Food has an expiration date, and people don't think twice about throwing away gone-off milk and moldy bread, so why would people think cosmetics are any different," James Endersby, managing director of Opinium Research, told the Daily Express.

"They say beauty is timeless, but unfortunately makeup products are not.

"In order to look after your health and beauty, people should only keep their items to the stated times."

Once you've gotten rid of your expired products, update your makeup drawer following these tips.

Meanwhile, check out Burberry's new holiday lip charm.

Read All Comments
Filed under: Beauty, News, Makeup
Tags: beauty study, expiration dates, makeup, makeup expiration, opinium research, OpiniumResearch, use by dates
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READER COMMENTS

(25)Add A Comment

Tammie, 11-15-2010, 7:43AM

3 stars vote downvote upReport
Tammie

Make up is a (relatively) expensive non-essential. (At least you won't
die if you don't have it, although some would rather die than be
without it.) I do wear makeup but not on a daily basis. I wish it
would come in smaller sizes so that I wouldn't feel like I wasted
money when I throw out an expired dated product. About the only thing
I don't have that problem with is foundation and powder. Eye makeup,
including mascara, and nail polish are my 2 biggest concerns.

Reply »

oneladyband, 11-15-2010, 7:43AM

3 stars vote downvote upReport
oneladyband

Don't worry about it, girls, it's NOT food. They just want you to go buy new and even more expensive stuff with less product in the package.

Reply »

Annette, 11-15-2010, 8:28AM

2 stars vote downvote upReport
Annette

Bacteria!

»

qsfoxx, 11-15-2010, 8:51AM

3 stars vote downvote upReport
qsfoxx

To inhibit bacteris you might try adding a little alcohol to a liquid or zap it in your microwave carefully - depending on the product in question. Also, storing make-up in your refrigerator can significantly extend its useful life but at a cost of inconvenience.

»

John F.C. Taylor, 11-15-2010, 7:52AM

3 stars vote downvote upReport
John F.C. Taylor

65% admit it and the other 35% probably do it without admitting to it. Perfectly understandable. You spend that kind of money on something in this economy, you're going to use it as long as it does the job.

Reply »

Tony, 11-15-2010, 3:05PM

2.5 stars vote downvote upReport
Tony

What a racket! What a scam!! Most of the CHEMICALS used in makeup are inorganic and non-perishable. Therefore the only reason for having expiration dates on makeup...is to get you to go out and buy new makeup more frequently!

Reply »

scott wilkins, 11-15-2010, 9:36AM

3 stars vote downvote upReport
scott wilkins

even bee's honey has an expiration date and we all know that bee's honey never goes bad,do the math.

Reply »

Skeet !!, 11-15-2010, 9:56AM

3 stars vote downvote upReport
Skeet !!

Make up has gotten too expensive. Now at a time when at 63 I need a 'little' it's gotten way too spendy. If it's kept cool and dry what the heck. But do the math ladies. We are spearing some pretty expensive stuff on our eyes and mouth.

Reply »

Angiebaby, 11-15-2010, 10:03AM

3 stars vote downvote upReport
Angiebaby

Okay, ladies. Throw it out when it is expired, which has nothing to do with an expiration date printed on the box. Strictly following expiration dates only serves to make money for the cosmetic companies because you throw out and then replace perfectly good makeup! Now, if your uber-expensive Dior foundation is working, fluid and gives even coverage, and you throw it out because the box says it's time, you're an idiot. On the other hand, if you have a quarter-ounce of liquid Dior foundation in Brown Biscuit Suntan that is stubbornly clinging to one side of the bottle, it's time to lay it to rest.

Go through your makeup. If it's clunky and chunky, but was meant to be fluid and smooth, toss it. Like, um, mascaras, foundations, lip glosses, concealers, liquid rouges, etc. If the eye shadow, eye liner or lip pencil has dried up on the end. leave the dry tip on it. You might use the color again in 6 months, and if you trim off the dead end, the rest of the pencil should still be applicable. Old powders? If they look fine and are still powdery, then keep them. If they are dark and rock hard on top from your body oils on the applicators, toss it. Test your lipsticks on the back of your hand. Good color, goes on smoothly, shape of stick intact? It's a keeper, I don't care what the stupid box says. Besides, you can always throw it out later!

If you are careful to avoid your eyes and keep your facial skin intact, makeup borne bacteria shouldn't be a problem. But old makeup that just don't work no more but you keep indulging in self-inflicted stress by trying to get one more friggin' drop out of that empty ass tube? Well. That speaks for itself. The printed expiration date on the bottom of the box has nothing to do with a cosmetic's true expiration date.

Reply »

caroleM, 11-15-2010, 10:05AM

3 stars vote downvote upReport
caroleM

I totally agree with EVERY comment saying these guys are trying to sell MORE makeup. With the exception of being careful with what goes near our eyes, who cares (If it hasn't turned orange)! We cleanse our faces twice a day, so what's the big deal? think of all the filthy things we have to touch every day, such as escalator and stair hand rails? for pete's sake. We'll ruin our immune systems if we continue to use so much "antibacterial" stuff.

Reply »

JBL, 11-15-2010, 10:06AM

3 stars vote downvote upReport
JBL

Have been told several times that make-up does get old and to throw it out, but where exactly is there an expiration date? Wasn't aware of expiration dates on make-up. Please tell me where to find the dates! Thanks!!!

Reply »

Barbara Ward, 11-15-2010, 10:24AM

3 stars vote downvote upReport
Barbara Ward

Nonsense. It's not perishable. I don't wear makeup very often, and I have eyeshadows, lipsticks and mascara that are old enough to vote. I use this stuff, "expired" a decade or two ago, with no ill effects whatsoever. Throwing it out is a waste. Makeup doesn't expire; it's just a marketing ploy. The only exception would be nail polish hardened in the jar.

Reply »

Diana, 11-15-2010, 10:40AM

3 stars vote downvote upReport
Diana

It's all just to make them more money. When Cindy Crawford was in her hey day I watched a show (Oprah) years ago with Cindy Crawford telling women for Revlon to always use a kleennex to wipe off any extra mascara on the "brush" before applying so you wouldn't get too much on your lashes. If you did that your mascara would be like cement in a few days from paper fibers getting mixed in the liquid which of course is just what Revlon wanted so you'd have to buy more every couple weeks. I have never bought a Revlon product since seeing that because it shows how stupid Revlon thinks we women are. Evan Oprah looked shocked when Cindy Crawford said that but let the comment go by without saying anything other than "REALLY?".

Reply »

JERRY, 11-15-2010, 11:17PM

3 stars vote downvote upReport
JERRY

Prescriptions also have expiration dates. Tests have shown that almost all of the medicines have 95% effectiveness 5 years after that date. This is because they would have to test it lonnger, at a cost, and they would sell less if people didn't throw them out.

Am I cynical if I attribute the same motives to makeup manufacturers?

Reply »

SkyBlue, 11-15-2010, 11:25AM

Half a star vote downvote upReport
SkyBlue

You women have worse bad habits than just using expired makeup. Which brings up another questions: Is using expired cosmetics the reason most of you look so bad most of the time?

Reply »

Doc, 11-15-2010, 11:32AM

2 stars vote downvote upReport
Doc

After what expiration date ? 66% of the women expired or their makeup expired.....you get the same look...!

Doc

Reply »

Lori, 11-15-2010, 12:56PM

3 stars vote downvote upReport
Lori

Your epidermis and dermis layer of your skin protects you from external bacteria , your only worry would be if you had a cut ir scrape and applied make up over it then your body's immune system takes over.....They are just trying to increase sales by publishing such a scare tactic .....Nice try

Reply »

ellen barbara, 11-15-2010, 12:29PM

2.5 stars vote downvote upReport
ellen barbara

Just sniff it. If it smells bad, it is.

Reply »

YoGirly, 11-15-2010, 12:36PM

3 stars vote downvote upReport
YoGirly

Cosmetics are EXPENSIVE!! I always feel guilty buying products when I absolutely need them. I would never throw it out just because of the date.

It's just like the shampoo trick: "Rinse, Wash, REPEAT"

It has been said over and over that that was just a ploy to sell more shampoo.

Reply »

mark, 11-15-2010, 4:48PM

2 stars vote downvote upReport
mark

I read all the comments, i don't see one comment that said someone got an infection or a rash or anything of the sort from using expired makeup. Just greedy coporate fat cats trying to make their wallets fatter with scare tatics. Even the article doesn't give one example of someone being affected by "expired" makeup.

Reply »

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