Ben Taverniti Georgia May Jagger Hudson Jeans

Ben Taverniti and Georgia May Jagger. Photo courtesy of Hudson Jeans

Not only is model and celebrity spawn Georgia May Jagger the face of Hudson Jeans (check out her smoldering ads), but she's also collaborating with the L.A.-based brand on a new denim collection set to hit stores in February 2011.

To find out how the 18-year-old blonde -- who appears in campaigns for Rimmel and Versace and was on the cover of Harper's Bazaar -- fared, StyleList spoke with the brand's lead denim designer Ben Taverniti, who worked side-by-side with Jagger on the collection.


StyleList: Who came up with the idea of Georgia designing for Hudson Jeans?
Ben Taverniti:
It really came about just in casual conversations with her. She's very creative and has a passion for fashion. As the face of Hudson, it was logical, and she has a real interest in fashion, art, design. It all just seemed to fit.

StyleList: How has she contributed?
BT:
She immediately came in with so many great inspirations, ideas, and sketches. These jeans were designed to reflect her influences and ideas growing up in the world of modeling and rock-and-roll. We added the technical design expertise to make sure the jean fit in all the right places.

StyleList: What's the collaborating process been like?
BT:
Georgia was intimately involved in every detail, from the fit, fabric, wash, and trim. She was engaged from the very beginning and I think it's reflected in the final product. We had several meetings throughout the creation process. The first was in London, where Georgia is from. The second was in NYC, where she is now pursuing her interest in art. And the third was in L.A., where we are based and the premium-denim mecca of the world.

StyleList: How would you describe the collection?
BT:
Effortlessly stylish, temptingly rebellious, rock-and-roll chic. Georgia's mother, Jerry Hall, definitely influenced her designs. There are five unique styles with wash iterations throughout, and they retail from $180 to $350.

StyleList: Why do you think Georgia and Hudson Jeans go together so well?
BT:
Georgia is a true embodiment of our brand. British cool and California freedom -- that's Georgia. Her genetic DNA and our brand DNA are one and the same. She speaks to the brand without even having to say a word.

StyleList: How much does Georgia being rock royalty inspire you?
BT:
What is truly inspiring is that she is rock royalty, but doesn't act like it. She is very grounded and real, very motivated, and focused on her passions. She is who she is and is about creating her own destiny.

StyleList: Will you be inviting Georgia back for another collaboration?
BT:
Hopefully this is only the beginning! Let's just say we are having "discussions."

In other denim news, did you know Brooke Shields still fits into her 1980 Calvins?