And now American Apparel is expanding their nail collection with 12 new shades inspired by the eclectic neighborhoods and cultures of Los Angeles.
Echo Park, a new shade of concrete gray, and MacArthur Park, a muted mossy yellow, both reference neighborhoods where the company opened its first stores and where many of its employees live. Trenchcoat and Army Jacket pay homage to the iconic garments.
"Nail polish is our favorite category for exploring color. We planned on releasing only six new shades, but we felt so strongly about all of these that we decided to release a full dozen. Its difficult to pick a favorite -- they all compliment wardrobes in different ways. We can't wait to see the looks people create with them," said Marsha Brady, a creative director for American Apparel.
A single bottle of the polish sells for $6, a three-pack for $15 and seven-pack for $32, both in American Apparel stores and online.
Get the skinny on how to achieve the gorgeous gray manicure yourself!
And check out these inventive nail-art tutorials.