Shoppers at a local Wal-Mart. Photo courtesy of Getty

Wallets could feel a little lighter this holiday season - especially on Black Friday.

It's not that your money will be disappearing faster, it's that many consumers plan to leave their credit cards at home, using cash or even layaway sales, which are making a comeback.

Some 40 percent of consumers do not anticipate putting their holiday purchases on credit cards this year, according to the 2010 Morpace Omnibus Study on holiday spending. In 2009, 35 percent of the people surveyed said they would not use credit cards.

What's more, 53 percent of consumers making less than $50,000 in annual income say they will not use plastic for any holiday purchases.


It seems cash (and an ATM card) is king these days, but what will we be spending it on?

The Black Friday sales circulars started trickling out this week on preview sites like and Here's a bit of what we've found so far:

Target, opening at 4 a.m., will give you a $10 gift card when you spend $100 or more from 4 a.m. to 10 a.m. on things like $8 flannel shirts, $10 hoodies, $7.50 puffer vests for the whole family, $9.99 satin PJ sets, $9 sweaters, and more.

Kohl's, opening at 3 a.m., is offering early-bird specials until 1 p.m., with 55 to 60 percent off fine jewelry, 40 to 60 percent off watches, 60 to 70 percent off outerwear, 40 to 60 percent off Kohl's signature brands Simply Vera Vera Wang, Daisy Fuentes, Chaps, Dana Buchman, and more.

Premium Outlets, the pioneer of the midnight openings, will open some stores at 10 p.m. on Thanksgiving evening (as though we'll be up after stuffing ourselves with turkey). Deals vary by location, but at Woodbury Common in the New York City area, look for 10 to 50 percent off your purchase at Calvin Klein, 25 percent off at Chloé, and 30 to 50 percent off holiday styles at J.Crew.

Topshop in New York City's Soho is opening at 8 a.m. and offering a traditional English breakfast to its early shoppers. English Breakfast tea, bacon, porridge, and more will be available, and the first 450 customers to spend $100 or more get a free holiday headband.

In related news, check out the holiday offerings from Gap, Old Navy, and Club Monaco.