The '60s outcry may have been, "Burn your bra!" But 2010 will have you saying, "Raise your lipgloss!"

PeaceKeeper Cause-Metics -- the beauty brand known for donating all of its profits to women's health and rights issues -- is launching the Fairness Gloss in a neutral peachy shade to spread awareness and support for The Paycheck Fairness Act that was unfortunately just blocked by the Senate.

A donation from the sale of the gloss will go to groups advocating for equal pay.

"Women in the U.S. are paid an average of $.76 to the dollar for the same work a man does," says founder Jody Weiss. "Comparing a man and woman with the same college degree, a woman can lose $500,000 to $1,000,000 over her lifetime due to this wage gap. That's why the slogan for this campaign is, 'I Want My Million Bucks!'"

The Paycheck Fairness Act was originally sponsored by then Senator Hillary Clinton and Representative Rosa Delauro to fortify the existing Equal Pay Act of 1963 that is credited with raising the wage disparity from 62% in 1970 to 80% in 2004.

The legislation passed the House of Representatives in January 2009, but was rejected in a 58-41 vote in the Senate on Wednesday -- falling just 2 votes shorts of the required 60 to move forward.

To get an idea of what your own fair wage should be, you can check out the New York Women's Agenda toolkit and wage calculator. Then, "Ask with confidence for what you deserve," says the beauty brand.

Now that's a cause worthy of a gloss-up.

And for more girl-power inspiration, get the scoop on the first "Real Beauty for Real Girls" speaker series.