Redhead Model

Maintain your gorgeous hair color with INOA. Photo Courtesy of L'Oreal Professionnel

StyleList got an exclusive invitation to the Vogue shoot for L'Oréal Professionnel's new ammonia-free hair coloring system, INOA (Innovation No Ammonia). The advertorial, appearing in the December issue of the fashion and beauty bible, features top hairstylists and colorists including Oscar Blandi, Ted Gibson, Eva Scrivo, and Joel Warren, who are all now INOA converts.

"INOA is the evolution of hair color," says Scrivo. "It's healthier for the client, the hair color professional, and everyone else in the salon. It's ammonia free, doesn't smell, and has the ability to cover gray 100 percent. It's a luxurious, moisturizing experience because it has an oil-delivery system that does not swell the cuticle, like traditional color treatments."

Jason Backe, the star colorist at the Ted Gibson salon, loves how his clients have been reacting to INOA. "They didn't realize how uncomfortable traditional hair color was until they stop experiencing that tingly, itchy feeling," he says.


L'Oreal Professionnel's new ammonia-free hair coloring system, INOA. Courtesy of L'Oreal Professionnel

At the shoot, StyleList also got a few hot winter and holiday hair tips from the gurus:

Blandi: "My favorite holiday look is a clean and classic chignon with a side part. I love it when the hair falls over one eyebrow. Everyone can wear this look."

Gibson: "Holiday is a great time to experiment. Try some spray-on glitter in the hair or wear hair accessories with your updo. Anything that has a little sparkle is crucial for the holidays."

Warren: "The most important thing you can do for your hair and hair color is learn how to give yourself a proper blow-dry. The best blow-dry is all about tension and the right tools: a great blow-dryer, the right product, and a round brush with both boar and nylon bristles."

Scrivo: "One of the hottest trends right now is multidimensional brunettes. You can do highlights, low-lights, permanent or demi-permanent color in different patterns all over the head. Brunettes do not have to be just one flat color anymore."

To find an INOA salon near you, visit

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