Scientists at Manchester University used eye-tracking software to show that in the ten seconds after meeting a woman for the first time, the average man will spend more than half that time looking at her mouth, according to a report in the Daily Mail.
"For centuries, women have painted their lips red to enhance their appeal. The practice dates back as far as the Ancient Egyptians, who used red lipstick and rouge to enhance their attractiveness." said Dr. Geoff Beattie, who conducted the research.
"Our research suggests that red lips and perceived attractiveness are still inextricably linked, with red lipstick the most powerful attractor, and one that significantly increases visual fixation," added Dr. Beattie.
Looks like all the "Single Ladies" will be heading to the cosmetics counter in search of a fresh tube of red lipstick for their upcoming holiday soirees!
But you can get a jumpstart by shopping from the selection of red lipsticks below!
Looks like Sean Penn is getting in on the red rouge look, too!
In other news, did you know women with long arms are more attractive than those with long legs?