The French luxury fashion and beauty house is preparing to launch Very Irrésistible Givenchy L'Intense -- a follow-up fragrance to Very Irrésistible Givenchy.
"The evolution of the marketing and products follows the evolution of Liv Tyler. When she was a post-teenager - around 'Lord of the Rings' - there was the Very Irrésistible Givenchy eau de toilette, which was fresh, very easy, very cool. Then came the eau de parfum. Now that she is a beautiful woman, her personality has blossomed, and we have L'Intense. It's the brand responding to the icon, and the icon responding to the brand," said Thierry Maman, managing director of Givenchy Parfums, in an interview with WWD.
The musky floral chypre scent was developed by International Flavors & Fragrances, with prominent notes of purple plum, Turkish rose, white musks and patchouli. The bottle echoes the shape of Very Irrésistible Givenchy, but is tinted purple and is nestled inside a silver rose design, while the scent has a pink hue.
The ad campaign was photogrpahed by Jean-Baptiste Mondino and features Tyler dressed in leather pants and studded black bracelets from the Fall 2010 Givenchy by Riccardo Tisci ready-to-wear collection.
Very Irrésistible Givenchy L'Intense launches March 2011. The scent retails for $80.50 for 50 ml and $93 for 75 ml and will be available at Macy's, Dillard's, Sephora and sephora.com.