Bobbi Brown

Bobbi Brown is now the co-owner of 3Sixty Cycling Studio. Photo: Jennifer Graylock/

Bobbi Brown may be the doyenne of makeup palettes, but she now has also added gym co-owner to her list of accomplishments.

The beauty brand founder who is known for her approachable "natural" beauty style just purchased the gym next to her Montclair, New Jersey studio with hubby Steven Plofker and personal trainer Mark Cohen.

3Sixty Cycling Studio started out as a spinning center that Brown started frequenting a couple years ago, and now the new team of owners is looking to expand classes to cover such on-trend workouts as power yoga, barre, hip hop, Zumba and forza -- which is a samurai swordship workout with wooden swords.

We hear the makeup maven personal routine heats things up with sweat-inducing spin classes, as well as, sessions that tone and sculpt her muscles.

"Our philosophy is that classes have to be fun and joyful. We recognize how difficult it can be to get motivated to work out," says Cohen, co-owner of 3Sixty Cycling Studio. "Bobbi has a real busy schedule like so many people today, and it was really important that this be a fun place to come to -- not your traditional gym."

In keeping with the mindset of a "180 degree turn from other gyms," -- thus the 3Sixty name -- there are no monthly membership or initiation fees. Instead, patrons pay by class, which can run between $13.50 to $18 per session.

"We don't want to tie people down with fees and make them come out of obligation. It's all part of our philosophy -- we want them to want to be here," adds Cohen.

With Brown's skin and makeup goodies just a store awning away, it sounds like the perfect way to glow both inside and out.

And thanks to Bobbi Brown we can tackle cold-weather days with her new line of super-moisturizing, soothing products that work without making skin look and feel greasy.