Olay Professional's new cleansing system promises professional results for $29.99. Courtesy photo

Expensive professional cleansing products and glycolic peels have been all the rage for several seasons now in the skin care industry, but Olay is looking to shake things up with new product entries that purport to have competitive results at a lower price point.

Olay Professional Pro-X Advanced Cleansing System pairs a two-speed handheld rotating brush with a fragrance-free lathering microbead cleanser for a combined exfoliation and replenishment result the brand claims is comparable to similar systems that cost near a $200 price point.

So why use a rotating brush with your cleanser?

Experts say the friction helps remove dry skin cells and encourage faster cell turnover, and it can help any treatment and hydration products you follow up with absorb quicker and more deeply into the skin.

The cleansing system kit includes the rotating brush, cleanser and two AA batteries to get you started for $18.99. A refill kit with two replaceable brush heads will also be available for $9.99, rolling out to drugstores this month.

Olay has also launched the first night moisturizer containing glycolic acid available on the mass market, which is blended with hydrating glycerin, pro-vitamin B5 and Pal-KTTS -- the brand's proprietary anti-aging pentapeptide.

Olay claims that a light application nightly for two weeks showed better results in a clinical study than the other half of a face treated with a 30% glycolic acid peel applied by an aesthetician.

You can find Olay Regenerist Night Resurfacing Elixir for $24.99 at the drugstore -- where we're planning on heading to in order to see if hope really can be found in a jar.

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