Both pose in brash, dare-you-not-to-look outfits. Stone rocks a Gucci fringed bustier layered over an Alexander Wang T-shirt, with Balmain's yellow-streaked jeans. Hedlund braves leopard-print pants by Givenchy by Riccardo Tisci.
W editor at large Lynn Hirschberg interviewed these up-and-comers. Emma Stone plays the love interest in the next Spider-Man film, opposite new Spidey Andrew Garfield. Hedlund is hitting theaters in "Tron: Legacy" and will soon croon with Gwyneth Paltrow in "Country Strong."
Their profiles promise to be juicily candid, with Stone commenting, "Simulation of sex is a real workout. We must have done a hundred takes. There was an oxygen tank at one point." Hmm, and what scene would that be?
W editor in chief Stefano Tonchi seems to be turning back to the cover philosophy he championed with his September issue redesign. At first, he'd sought lesser-knowns who were winning acclaim for their work. After more familiar faces like Kim Kardashian and Katherine Heigl on recent covers, he turns his eyes ahead again, betting on these picks to be the next big thing.
Ford's relaunch was inspired by 32 high-octane women ranging from actress Julianne Moore to powerhouse singer Beyoncé Knowles. W tapped gap-toothed sensation Lara Stone to model four looks from this first collection. Posing against painted backdrops, she appears to be stepping out of the artworks.
A sapphire fringed dress was designed for singer-model Karen Elson, for instance. Ford says, "Karen is such an exotic beauty, I always love dressing her in color that plays off her skin tone and hair color."
A plunging black catsuit with huge, flaring kimono sleeves, meanwhile, was sparked by model Lou Doillon. While Doillon's known for her reedy, boyish body, Stone proves that the look can also work on women with curves.
Can we expect to see the catsuit on Jennifer Lopez soon?
Look for the issue on newsstands starting Dec. 21.
For another look at a hot January cover girl, read on for Reese Witherspoon!