Amanda Seyfried

Amanda Seyfried is the new face of Clé de Peau Beauté. Photo: GF/bauergriffinonline.com

A few months ago, StyleList reported that Amanda Seyfried was named the new face of Clé de Peau Beauté, but the brand hosted an event this week to introduce the 25-year-old actress to editors in New York City.

The event also called attention to an update to Clé de Peau's skin care range -- the additon of an Illuminating Complex, which contains natural silk and pearl extracts.

"Illuminating Complex helps to regulate and maintain the life of skin cells from birth, reducing cellular stress and restoring balance by controlling the quality of information transmitted to the cell's brain center," said Heidi Manheimer, CEO of Shiseido Cosemtics America. "The result is healthier, more translucent cells with optimum nanostructures capable of producing and capturing light from within."

The Illuminating Complex works with the proprietary Brilliant Cell Management 4C, said to help manage the skin's cellular life. The technology will be added to the seven existing products, including La Crème, a high-performance night cream. Look out for the reformulated skin care products on beauty counters in February.

Seyfried will star in the brand's Spring 2011 ad campaign, shot by photographer David Sims and made up by Clé de Peau Beauté Color Creator Lucia Pieroni.

Want to renew your skin in a "natural" way? Try Dr. Alkaitis Holistic Organic Skin Food.