Brazilian Blowout Fights Back Against Legal Attacks
The creators of the Brazilian Blowout fight back against legal attacks. Photo: Harry Vorsteher, Corbis
The Hollywood-based company launched a lawsuit on Wednesday against the very people who started their legal woes -- Oregon's Health & Science University Center for Research on Occupational and Environmental Toxicology.
Brazilian Blowout is reportedly seeking an injunction for the Oregon Occupational Safety & Health Administration (OSHA) to cease reporting the results from an October 29 report entitled "'Keratin-Based' Hair Smoothing Products and the Presence of Formaldehyde." The report, according to Brazilian Blowout, is "false" and "misleading." As a result, the company claims they have "lost sales, consumer goodwill and industry market share."
The lawsuit claims that OSHA's labs improperly combined the product's ingredients -- methylene glycol (a liquid) and formaldehyde (a gas).
And even though the results showed Brazilian Blowout had acceptable levels of formaldehyde, a known carcinogen, the hair care company claimed on its website and marketing materials that it was "formaldehyde free."
That led to their other legal feud with California's general attorney's office.
In addition to fighting these lawsuits, Brazilian Blowout has created financial hardships for its primary customers -- salons.
Knowing that the salon industry could lose tens of millions of dollars if this popular hair-straightening solution is banned, salons are now put into a difficult situation.
"As an industry, they don't want to see it go away," Mary Rector-Gable, founder of the salon industry site, behindthechair.com, told WWD. "There's no question that in very difficult economic times, keratin treatments have added a huge revenue stream."
In the midst of such controversy, this is something even Brazilian Blowout can agree on.
"No one wants [Brazilian Blowout] to go away," said Mike Brady, the company's co-founder and chief executive officer. "Not stylists. Not salons. And not consumers." Although, in time, he is confident the current allegations and lawsuits will "go away."
Want more information on this hair-straightening treatment? Check out this "I Tried It" report.
And be sure you know the pros and cons of Brazilian Blowout, too!
Tags: blowout, Brazilian Blowout, hair straightener, hair straightening, hair treatments, lawsuits, straight hair






bella blu, 12-19-2010, 9:06AM
It's a real shame that Brazilian Blowout deceived their core client base, namely stylists and salons, who really needed to introduce new and exciting treatments at a time when maybe many aren't doing so well.
I live in Brazil, where the treatment began life and is known as Escova Progressiva.
Keratin based straightening products are very popular here because of the deep ethnic blend of the people combined with very humid conditions.
The Formaldehyde issue was first dealt with back in 2005 and new legislation brought in to control its use in hair products.
It's now illegal for any company to use Formaldehyde in hair products, plus before putting them on sale each new hair treatment is rigorously tested by a Government run body which issues succesful new treatments with a certificate of suitabilty.
Without full compliance companies are not allowed to operate!
May sound complicated but when it's combined with the added requirement for all products to carry a full ingredient list you leave little room for cheating.
My question is, how can it be that in the world's largest economy so little protection exists for consumers?
And if it's happening in one industry it must be happening in others.
A free market is a good thing, but not when it affects the health of the population!
And it requires trust. If companies seek to exploit its own customers, as seems to be the case here, it deserves to face the strictest penalties.
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