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Aishwarya Rai: Did Elle India Lighten Her Skin on January 2011 Cover?

by Kelly Bryant (Subscribe to Kelly Bryant's posts)
Posted Dec 24th 2010 at 11:30AM  
4 Comments
Share

Indian Bollywood actress Aishwarya Rai Bachchan on the January 2011 cover of Elle India and the brunette beauty at the "Big Star Entertainment Awards" ceremony in Mumbai on December 21, 2010. Photos: Elle Magazine | STRDEL/AFP/Getty Images

It appears that art directors burdened with a heavy airbrushing trigger finger is a global problem for Elle magazine.

Elle India is in hot water for allegedly digitally lightening the skin of their current cover girl, actress and beauty queen ­Aishwarya Rai Bachchan. On the cover, Bachchan is photographed in a lavish gold gown with a sleek updo hairstyle, but her skin tone steals the show as it appears many shades lighter than in candid photos and production stills from her Bollywood films.

Bachchan's inside cover story features photos in which her complexion looks just as retouched as the cover itself.

While airbrushing photos is a common practice in the publishing world, this is the second time an edition of Elle has come under fire for alledgly digitally enhancing the skin of one of its cover girls in the past several months. The American edition was criticized for its October 2010 issue which featured actress Gabourey Sidibe on one of its four celebrity covers with noticeably lighter skin than her natural complexion.

In response to that incident, Elle claimed "nothing out of the ordinary" was done.

"We have four separate covers this month, and Gabby's cover was not retouched any more or less than the others," they said in an official statement.

Elle has yet to comment on the controversy surrounding Bachchan's cover.

Take a look at another Photoshop nightmare -- an Ann Taylor site glitch revealed before and after retouched photos in August.

Click here for more cases of Photoshop gone wrong, plus the 11 biggest Photoshop fails of 2010.
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Filed under: Beauty, Celebrity, News, Skin & Body, Celebrity Beauty
Tags: actress, airbrushing, Aishwarya Rai, Aishwarya Rai Bachchan, Bollywood actress, celebrity photo shoots, Elle, Elle India, Elle January 2011, Elle Magazine, magazine, magazine covers, magazines, PhotoShop, skin color, skin lightening
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READER COMMENTS

(4)Add A Comment

Sami, 12-25-2010, 6:33PM

2 stars vote downvote upReport
Sami

And why would this be a surprise coming from India? India and Africa are two of the biggest consumers of skin bleaching creams...

Reply »

Yaya, 12-26-2010, 5:03PM

2 stars vote downvote upReport
Yaya

It looks like its just the lighting.

Reply »

Steve Newman, 12-27-2010, 3:29PM

2 stars vote downvote upReport
Steve Newman

If "JET" can darken someone's skin to make them appear African-American, why can't "Elle" lighten someone's skin for a beauty shoot?

(see the JET cover with Rosa Parks and David Koral entering the O Street Mansion. David is Caucasian.)

Reply »

Brenn, 12-29-2010, 3:22PM

2.5 stars vote downvote upReport
Brenn

They not only lightened her skin, they also made her look thinner. This woman is naturally beautiful and the foolish people at ELLE once again demonstrated their own foolish and ugly prejudice.

Reply »

 
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